While there is considerable theoretical and empirical research in the marketing ethics literature, a major void exists … relationships among unethical marketing actions, and model the underlying structure of these perceptions. …To develop formal representations of how consumers cognitively structure their views of marketing ethics, a sample of …

sphere of gender which is a critical factor in developing sales and marketing strategy and commonly used as a basis for … sphere of gender which is a critical factor in developing sales and marketing strategy and commonly used as a basis for …

In an attempt to understand the marketing and managerial implications for the success or failure of an e …, marketing factors, market factors, financial factors, and Web site design and efficiency factors. …In an attempt to understand the marketing and managerial implications for the success or failure of an e …

Buyer decision-making, a fundamental marketing activity, is studied from a variety of perspectives. This study proposes …Buyer decision-making, a fundamental marketing activity, is studied from a variety of perspectives. This study proposes …