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Information pricing policy : factors and contexts
Rowley, Jennifer - In: Information services & use 18 (1998) 3, pp. 165-175
Persistent link: https://www.econbiz.de/10001422564
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Evidence-based marketing : a perspective on the "practice-theory divide"
Rowley, Jennifer - In: International journal of market research : JMRS ; the … 54 (2012) 4, pp. 521-541
Persistent link: https://www.econbiz.de/10009576970
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Conducting research interviews
Rowley, Jennifer - In: Management research review 35 (2012) 3/4, pp. 260-271
Persistent link: https://www.econbiz.de/10009534153
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Six steps to successful academic conference presentation
Rowley, Jennifer - In: The marketing review 12 (2012) 4, pp. 437-450
Persistent link: https://www.econbiz.de/10009713511
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E-business : principles and practice
Rowley, Jennifer; Rowley, Jennifer E. - 2002 - 1. publ.
Persistent link: https://www.econbiz.de/10001621111
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Understanding digital content marketing
Rowley, Jennifer - In: Journal of marketing management : MM 24 (2008) 5/6, pp. 517-540
Persistent link: https://www.econbiz.de/10003746665
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Customer knowledge management or customer surveillance
Rowley, Jennifer - In: Global business & economics review 7 (2005) 1, pp. 100-110
Persistent link: https://www.econbiz.de/10003108951
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Six steps to successful academic conference presentation
Rowley, Jennifer - In: The marketing review 12 (2012) 4, pp. 437-450
Persistent link: https://www.econbiz.de/10010096293
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Getting published in peer reviewed academic journals in business and management : perspectives for doctoral and early career researchers
Rowley, Jennifer - In: Management research review 46 (2023) 2, pp. 306-319
Persistent link: https://www.econbiz.de/10013536516
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Brand Presence in Digital Space
Rowley, Jennifer; Edmundson-Bird, David - In: Journal of Electronic Commerce in Organizations (JECO) 11 (2013) 1, pp. 63-78
With the growing importance of digital spaces as arenas in which organisations and consumers interact, brand owners can no longer afford to regard digital, online, or i-branding as an optional add-on to branding through other channels. After an introduction, this article reviews some of the...
Persistent link: https://www.econbiz.de/10010693035