Customer knowledge management or customer surveillance
Jennifer Rowley
| Year of publication: |
2005
|
|---|---|
| Authors: | Rowley, Jennifer |
| Published in: |
Global business & economics review. - Olney, Bucks : Inderscience Enterprises, ISSN 1097-4954, ZDB-ID 2054200-8. - Vol. 7.2005, 1, p. 100-110
|
| Subject: | Wissensmanagement | Knowledge management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenanalyse | Customer analysis | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003108951