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Evaluation of the influence of a chosen element of insurance companies' employees behaviour on specific aspects of customer relations management
Grzebieniak, Andrzej - In: Olsztyn economic journal 8 (2013) 2, pp. 177-187
Persistent link: https://www.econbiz.de/10010506161
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THE WEB PAGE – MARKETING COMMUNICATION MEAN IN THE ACCOMMODATION UNITS’ ACTIVITY
BĂLTESCU, Codruţa-Adina; BOŞCOR, Dana - In: Management & Marketing 8 (2013) Special-Issue, pp. 45-52
The market of hotel services from Romania has been characterized in recent years, by the significant extension of the accommodation offer. The difficulties inherent associated to the setting up of an accommodation unit are multiplied on the period of its functioning, because the essential...
Persistent link: https://www.econbiz.de/10011019913
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COMUNICACIÓN COMERCIAL Y BOCA-OÍDO ELECTRÓNICO EN SITIOS WEB CORPORATIVOS: UN ANÁLISIS DESDE LA PERSPECTIVA DEL MARKETING DE RELACIONES / MARKETING COMMUNICATIONS AND ELECTRONIC WO...
Belanche Gracia, Daniel; Casaló Ariño, Luis V.; … - In: Investigaciones Europeas de Dirección y Economía de … 19 (2013) 1, pp. 31-41
El imparable crecimiento del intercambio de información en internet ha fomentado que los sitios web comerciales, además … Internet, commercial web sites have started to include online tools to allow consumer interaction in them. Thus, when visiting …
Persistent link: https://www.econbiz.de/10010850482
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Criterii de evaluare a eficientei comunicarii de marketing prin intermediul blogosferei
Orzan, Mihai; Macovei, Octav Ionut - In: Revista de Marketing Online (Journal of Online Marketing) 6 (2012) 1, pp. 2-16
utilizatori de Internet care pot fi potentiali clienti. Numai ca aceasta activitate de comunicare de marketing prin intermediul …
Persistent link: https://www.econbiz.de/10010602431
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Comunicación comercial y boca-oído electrónico en sitios web corporativos: Un análisis desde la perspectiva del marketing de relaciones
Belanche Gracia, Daniel; Casaló Ariño, Luis V.; … - In: Investigaciones Europeas de Dirección y Economía de … 19 (2013) 1, pp. 31-41
Due to the continuous growing of information exchange in the Internet, commercial web sites have started to include …
Persistent link: https://www.econbiz.de/10011984974
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The role of Internet in marketing activities aimed at Gen Y consumers, based on selected regions of Poland, Czech Republic and Slovakia
Barska, Anetta; Śnihur, Janusz - In: Economic and Environmental Studies (E&ES) 15 (2015) 2, pp. 189-209
Dynamic development of the Internet and electronic devices favours also its use in the marketing activity of … enterprises what manifests itself in dynamic development of e-commerce or the use of the Internet for communication. Aim of this … article is to evaluate the possibility of using Internet in the marketing activities oriented towards Gen Y consumers. The …
Persistent link: https://www.econbiz.de/10011849397
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The role of Internet in marketing activities aimed at Gen Y consumers, based on selected regions of Poland, Czech Republic and Slovakia
Barska, Anetta; Śnihur, Janusz - In: Economic and environmental studies : a journal for … 15 (2015) 2, pp. 189-209
Dynamic development of the Internet and electronic devices favours also its use in the marketing activity of … enterprises what manifests itself in dynamic development of e-commerce or the use of the Internet for communication. Aim of this … article is to evaluate the possibility of using Internet in the marketing activities oriented towards Gen Y consumers. The …
Persistent link: https://www.econbiz.de/10011419316
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Communicación comercial y boca-oído electrónico en sitios web corporativos : un análisis desde la perspectiva del marketing de relaciones
Belanche Gracia, Daniel; Casaló Ariño, Luis V.; … - In: Investigaciones europeas de Dirección y Economía de … 19 (2013) 1, pp. 31-41
Persistent link: https://www.econbiz.de/10011520437
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Exploring communication channels used by festival visitors : traditional channels versus the Internet
Lille, A. van; Strydom, Johan - In: African journal of science, technology, innovation & … 7 (2015) 3/4, pp. 255-264
Persistent link: https://www.econbiz.de/10011565611
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Advertising and promotion on the internet
Stojković, Ana - In: Facta Universitatis / Series economics and organization … 10 (2013) 1, pp. 77-87
Persistent link: https://www.econbiz.de/10010458740