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Impact of advertising on users' perceptions regarding the Internet of Things

Baudier, Patricia; Ammi, Chantal; Hikkerova, Lubica - In: Journal of business research : JBR 141 (2022), pp. 355-366

Persistent link: https://www.econbiz.de/10013167977

Digital marketing communication in global marketplaces : a review of extant research, future directions, and potential approaches

Shankar, Venkatesh; Grewal, Dhruv; Sunder, Sarang; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 541-565

Persistent link: https://www.econbiz.de/10013271774

Marketing communication in hypermedia computer-mediated environments vs the paradigm of a network society

Wiktor, Jan W. - In: International journal of business and globalisation : IJBG 17 (2016) 3, pp. 287-298

Persistent link: https://www.econbiz.de/10011687273

e-WOM : review and a new conceptualisation

Agarwal, Ridhi; Singh, Ramendra - In: The marketing review 18 (2018) 3/4, pp. 309-323

Persistent link: https://www.econbiz.de/10012116407

Comunicación comercial y boca-oído electrónico en sitios web corporativos : un análisis desde la perspectiva del marketing de relaciones

Belanche Gracia, Daniel; Casaló Ariño, Luis V.; … - In: Investigaciones europeas de Dirección y Economía de … 19 (2013) 1, pp. 31-41

Due to the continuous growing of information exchange in the Internet, commercial web sites have started to include …

Persistent link: https://www.econbiz.de/10011954235

COMUNICACIÓN COMERCIAL Y BOCA-OÍDO ELECTRÓNICO EN SITIOS WEB CORPORATIVOS: UN ANÁLISIS DESDE LA PERSPECTIVA DEL MARKETING DE RELACIONES / MARKETING COMMUNICATIONS AND ELECTRONIC WO...

Belanche Gracia, Daniel; Casaló Ariño, Luis V.; … - In: Investigaciones Europeas de Dirección y Economía de … 19 (2013) 1, pp. 31-41

El imparable crecimiento del intercambio de información en internet ha fomentado que los sitios web comerciales, además … Internet, commercial web sites have started to include online tools to allow consumer interaction in them. Thus, when visiting …

Persistent link: https://www.econbiz.de/10010850482

THE WEB PAGE – MARKETING COMMUNICATION MEAN IN THE ACCOMMODATION UNITS’ ACTIVITY

BĂLTESCU, Codruţa-Adina; BOŞCOR, Dana - In: Management & Marketing 8 (2013) Special-Issue, pp. 45-52

The market of hotel services from Romania has been characterized in recent years, by the significant extension of the accommodation offer. The difficulties inherent associated to the setting up of an accommodation unit are multiplied on the period of its functioning, because the essential...

Persistent link: https://www.econbiz.de/10011019913

Criterii de evaluare a eficientei comunicarii de marketing prin intermediul blogosferei

Orzan, Mihai; Macovei, Octav Ionut - In: Revista de Marketing Online (Journal of Online Marketing) 6 (2012) 1, pp. 2-16

utilizatori de Internet care pot fi potentiali clienti. Numai ca aceasta activitate de comunicare de marketing prin intermediul …

Persistent link: https://www.econbiz.de/10010602431

Assessing the opportunities and behaviors of banking clients in Romania : an analysis of the use of online banking applications

David, Simona - In: Academic journal of economic studies 5 (2019) 2, pp. 63-73

Persistent link: https://www.econbiz.de/10012039017

Capitalizing on the internet opportunity

Day, George S.; Bens, Katrina J. - In: Journal of Business & Industrial Marketing 20 (2005) 4/5, pp. 160-168

Purpose – To investigate how business‐to‐business (B2B) firms view the opportunities and threats of the internet and … determine which firms are most likely to gain from the internet. Design/methodology/approach – A nation‐wide survey of marketing …, sales and MIS managers in B2B firms provides the data necessary to explore the impact of the internet. Findings – Managers …

Persistent link: https://www.econbiz.de/10014842772