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Bates, James - In: Marketing Intelligence & Planning 12 (1994) 6, pp. 8-11

previously unconnected and non‐communicating customer information databases into one central information storehouse. Explains why …

Persistent link: https://www.econbiz.de/10014946465

Segment‐of‐One Marketing: Turning Customer Data into Actionable Information

McQuaid, James D. - In: Journal of Services Marketing 6 (1992) 3, pp. 75-78

Comments on the importance of communicating with customers and developing a customer bond. Considers the “Segment‐of‐One” marketing strategy which can help track, understand and respond to individual customer behaviour. Illustrates the use of this technique with two examples. Concludes...

Persistent link: https://www.econbiz.de/10014905480

Creating a Value‐added Customer Database: Improving Marketing Management Decisions

Haynes, Paula J.; Helms, Marilyn M.; Casavant, A. Richard - In: Marketing Intelligence & Planning 10 (1992) 1, pp. 16-20

these databases can be, the end result is often a distancing of the company from its customers. …

Persistent link: https://www.econbiz.de/10014946384

40 years of loyalty programs : how effective are they? : generalizations from a meta-analysis

Belli, Alex; O'Rourke, Anne-Maree; Carrillat, François A. - In: Journal of the Academy of Marketing Science 50 (2022) 1, pp. 147-173

Persistent link: https://www.econbiz.de/10012819749

Plastic loyalty : investigating loyalty card programs for a Finnish hotel chain

Pesonen, Juho; Komppula, Raija; Murphy, Jamie - In: Tourism management : research, policies, practice 73 (2019), pp. 115-122

Persistent link: https://www.econbiz.de/10012004907

The Effect of Customer Loyalty Programs on the Shopping Behavior in Retail : Loyalty Programs versus Loyalty Cards in the German Food Retail

Ziehe, Nikola; Stoll, Raina - Duesseldorf University of Applied Sciences - 2011

This empirical study will show how bonus programs, particularly loyalty programs and loyalty cards, have an impact on the purchasing behavior of consumers in the german food retail trade. The study was carried out by students of the Bachelor degree program in Business Administration from the...

Persistent link: https://www.econbiz.de/10008861993

The value of customer and prospect databases as a corporate asset

Wood, Andy - In: International Journal of Retail & Distribution Management 31 (2003) 12, pp. 638-643

This paper investigates how retailers can obtain value from their customer and prospect databases. In the current …. Retailers were found to be the overall winners at extending commercial value from their customer and prospect databases. This … concluded that it was individual retailers who were able to exploit their databases to the full who would be able to win …

Persistent link: https://www.econbiz.de/10014803110

Customer information systems and competitive advantage: a case study of a top ten building society

Dawes, Jillian; Worthington, Steve - In: International Journal of Bank Marketing 14 (1996) 4, pp. 36-44

The harsh market environment has led to fierce levels of competition within the personal financial services sector, where banks, building societies and other providers of financial services have been criticized for offering sophisticated consumers undifferentiated products. With customer...

Persistent link: https://www.econbiz.de/10014760249

Does customer portfolio analysis relate to customer performance? An empirical analysis of alternative strategic perspective

Eng, Teck‐Yong - In: Journal of Business & Industrial Marketing 19 (2004) 1, pp. 49-67

An important managerial task in business‐to‐business marketing is the strategic management of supplier‐customer relationships, which is concerned with a portfolio of relationships. A review of existing customer portfolio theories reveals that: most of the portfolio dimensions have not yet...

Persistent link: https://www.econbiz.de/10014842721

Clinical productivity system – a decision support model

Bennett, Casey C. - In: International Journal of Productivity and Performance … 60 (2011) 3, pp. 311-319

Purpose – The aim of this study was to evaluate the effects of a data‐driven clinical productivity system that leverages Electronic Health Record (EHR) data to provide productivity decision support functionality in a real‐world clinical setting. The system was implemented for a large...

Persistent link: https://www.econbiz.de/10014796710

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