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Conveniently healthy: the impact of health endorsements on brand trust, brand loyalty and brand equity in fast moving consumer goods convenience versus shopping goods

Botha, Elsamari; Creaven, Georgina; Mandy, Jenna - In: South African journal of business management 51 (2020) 1, pp. 1-9

Purpose: While millions of dollars is spent yearly on health endorsements, and its associated research, findings in studies where product category wasn't considered might be inaccurate. Design/methodology/approach: An experimental research design was used to investigate the effect of health...

Persistent link: https://www.econbiz.de/10012589393

An exploratory study of the South African fast moving consumer goods industry (FMCG) on the role of brand management and its impact on financial measures

Fihla, Nokuthula - 2009

The subject on the role of branding in delivering financial growth has been adebate for most marketers and financial managers. This is because themarketing subject by its nature is intangible and therefore difficult to measure.This misunderstanding has resulted in many authors calling for...

Persistent link: https://www.econbiz.de/10009457726

Assessing the impact of brand equity and customer experience on brand loyalty in the United Arab Emirates' hotel industry

Nuseir, Mohammed T. - In: International journal of business excellence : IJBEX 25 (2021) 4, pp. 459-473

Persistent link: https://www.econbiz.de/10012798424

Assessing the impact of brand equity and demographic characteristics on brand loyalty : the mediating role played by customer experience in United Arab Emirates' hotel industry

Nuseir, Mohammed T. - In: Journal of hospitality & tourism research : JHTR ; the … 46 (2022) 5, pp. 905-922

Persistent link: https://www.econbiz.de/10013257065

The role of trust in understanding the impact of social media marketing on brand equity and brand loyalty

Reham Shawky Ebrahim - In: Journal of relationship marketing : innovations and … 19 (2020) 4, pp. 287-308

Persistent link: https://www.econbiz.de/10012312406

Relationship between the brand identity with brand loyalty due to the mediating role of perceived value

Abedi, Reza; Azma, Fereydoon - In: Dutch journal of finance and management 3 (2019) 1/59, pp. 1-5

The aim of present study was to investigate the relationship between brand identity with brand loyalty regard to the mediating role of perceived value of the brand, brand trust, and customer satisfaction of brand. The research method was descriptive/monitoring -correlation type. The population...

Persistent link: https://www.econbiz.de/10012063114