Purpose – Higher education (HE) marketing the world over is in a state of crisis that manifests itselfon three fronts. First, there continues to be sizeable resistance towards the marketing idea in theacademy of many universities across the world. Second, HE itself has failed to identify its...

Purpose - Higher education (HE) marketing the world over is in a state of crisis that manifests itself on three fronts. First, there continues to be sizeable resistance towards the marketing idea in the academy of many universities across the world. Second, HE itself has failed to identify its...

Strategic Marketing Communications of African Universities: An Introduction to Edited Collection / Emmanuel Mogaji, Felix Maringe, Robert Ebo Hinson -- Marketization in African universities in an era of decolonization: continuities and discontinuities / Felix Maringe -- An integrative Model for...

Part 1: Introduction -- Chapter 1: Exploring factors influencing student choice in Africa: Introduction to Edited Collection -- Part 1: Choice and Decision Making -- Chapter 2: Co-Creation of Value by Universities and Prospective Students: Towards an Informed Decision-Making Process -- Chapter...

<title>ABSTRACT</title> The article reports on research conducted in Zimbabwe's 11 universities between 2001 and 2003. The research was aimed at finding how vice chancellors and internal marketers perceived the marketing concept and its organization within the universities including the extent to which...