Showing 61 - 70 of 44,695
Persistent link: https://www.econbiz.de/10014848830
characteristics and motivational factors for the elderly and provided marketing strategies for casinos and destination marketers …. Practical implications – Seven marketing strategies are provided based on the findings of this paper. Originality/value – This …
Persistent link: https://www.econbiz.de/10015037554
simplistic combination of range and threshold has been advanced to include complex consumer shopping patterns and retailer … the form of comparison shopping in regional shopping centers. The research that has followed Christaller and Hoteling has … been as wide as it has been deep, including literature in geography, economics, finance, marketing, and real estate …
Persistent link: https://www.econbiz.de/10009484538
information, free and unfiltered by other instruments or marketing activities. …
Persistent link: https://www.econbiz.de/10005220139
Persistent link: https://www.econbiz.de/10014848841
should consider offering more external impulse trigger cues (e.g. sales, promotions, purchase ideas, and suggested items) on … categories, consisting of 20 external trigger cues of impulse buying, were identified; sales, promotions, ideas, and suggestions … relationship between retailers' web sales and the amount of external cues present on their web sites. Research limitations …
Persistent link: https://www.econbiz.de/10014868078
Persistent link: https://www.econbiz.de/10004863294
Societal marketing - marketing based on socially or environmentally conscious attributes, has for many years been … considered an accepted chapter of marketing theory. However, consumer response to many socially-conscious products never met … expectations - prompting marketing researchers to re-examine the assumptions underpinning the societal marketing theory. One such …
Persistent link: https://www.econbiz.de/10009438165
an attempt of this paper to investigate the influences of spirituality on willingness to purchase green products. The … and willingness to purchase green products. Data was collected via survey using self-reported questionnaires among … willingness to purchase green products. Malaysian Muslims make a difference only in spirituality while there is no difference …
Persistent link: https://www.econbiz.de/10011589567
Persistent link: https://www.econbiz.de/10003773265