Dawson, Sandy; Kim, Minjeong - In: Journal of Fashion Marketing and Management: An … 14 (2010) 2, pp. 230-246
should consider offering more external impulse trigger cues (e.g. sales, promotions, purchase ideas, and suggested items) on … categories, consisting of 20 external trigger cues of impulse buying, were identified; sales, promotions, ideas, and suggestions … relationship between retailers' web sales and the amount of external cues present on their web sites. Research limitations …