Treasure hunt : inside the mind of the new global consumer
Michael J. Silverstein with John Butman
| Year of publication: |
2006
|
|---|---|
| Authors: | Silverstein, Michael J. ; Butman, John |
| Publisher: |
New York, NY : Portfolio |
| Subject: | Shopping | Consumer behavior | Marketing | Retail trade | Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVIII, 267 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-59184-123-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004863294