is essential. This notion of espoused-experienced gap management is common to consumer brand management practices, but … dimensions rooted in the organization's culture and requiring ongoing management. Next, data showed that employees evaluate … management capabilities. Fourth, the data suggests that reducing the employer brand gap will positively affect employee …

Department of Trade and Industry and the International Marketing Council in promotional campaigns where SA Apples and Pears are … regarding the management of the carbon footprint of its products as well as the production of residue free fruit through …Thesis (MBA (Business Management))--University of Stellenbosch, 2008. …

term thinking, but coupled with mismanagement on different levels of corporate management. …

team - the team of creative, strategy and management staff that is responsible for creative execution - to find out more …

strategyto increase its overall share in the auto manufacturing industry. Daimler Chrysler usessuccessful marketing, promotional … Events - Organizational Analysis – Marketing - Sales and Market Share Growth Rate - Financial Analysis - Comprehensive Ratio …

of marketing resources concerns both manufacturers and retailers and has drawn the attention of marketers to the need for … effective category management. One strategy to consolidate categories is product elimination. The questions that concern … methodological contributions. The model makes a valuable contribution to marketing practice because it allows marketers to evaluate …

of the firm, channels management and satisfaction. I evaluated the framework empirically using a pharmaceutical context …

importance of sales force compensation, the marketing literature on the topic is rather limited. Of the existing sales …

marketing discipline. The promotional alliance is defined within this research as a strategic alliance based on resource … context, the racing teams acted as the promoting enterprises charged with providing the marketing platform to meet their …