Liu, Yi; Zhang, Hengyuan - In: Journal of Contemporary Marketing Science 5 (2022) 1, pp. 81-91
area. The findings will assist in the development of research on new online and offline channel phenomena in the era of the … emergence of the internet and the digital economy has led to new marketing channels and practices that question the usefulness … mature, and the field is saturated. However, the development of e-commerce and online channels have changed the structure of …