Purchasing channel choice based on fuzzy TOPSIS method
Year of publication: |
2017
|
---|---|
Authors: | Chen, Yuangao ; Wang, Shuo |
Published in: |
International journal of services technology and management. - Wolvertin Mill : Interscience Enterprises, ISSN 1460-6720, ZDB-ID 2072619-3. - Vol. 23.2017, 3, p. 237-253
|
Subject: | purchasing channel | online | offline | cross-channel | fuzzy TOPSIS | Fuzzy-Set-Theorie | Fuzzy sets | Vertriebsweg | Distribution channel | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Konsumentenverhalten | Consumer behaviour | Beschaffung | Procurement |
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