Purpose – This paper examines the purchase intentions of online retail consumers,segmented by their purchase orientation.Design/methodology/approach – An e-mail/web survey was addressed to a consumer panelconcerning their online shopping experiences and motivations, n = 396.Findings – It...

This study proposes a revised technology acceptance model that integrates expectation confirmation theory to measure gender differences with regard to continuance online shopping intentions in Saudi Arabia. The sample consists of 650 female respondents. A structural equation model confirms model...