E-retail adoption in emerging markets : applicability of an integrated trust and technology acceptance model
Amresh Kumar (Research Development Center, Asia Pacific Institute of Management, New Delhi, India), Pallab Sikdar (Bharatiya Vidya Bhavan's Usha & Lakshmi Mittal Institute of Management (BULMIM), New Delhi, India), Md. Moddassir Alam (Birla Institute of Technology (BIT), Mesra (Off campus, Noida), India)
| Year of publication: |
July-September 2016
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|---|---|
| Authors: | Kumar, Amresh ; Sikdar, Pallab ; Alam, Md. Moddassir |
| Published in: |
International journal of e-business research : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-1131, ZDB-ID 2201735-5. - Vol. 12.2016, 3, p. 44-67
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| Subject: | Emerging Markets | E-retailing | Online Shopping | Technology Acceptance Model | Trust | Schwellenländer | Emerging economies | Online-Handel | Online retailing | Innovationsakzeptanz | Innovation adoption | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/IJEBR.2016070104 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011537844