Purpose – The purpose of this paper is to review current literature and practices concerning the usage and consumption of Halal, within marketing and branding. Following this, the paper is to both stimulate discussions and encourage further thinking within this...

The phenomenon of Islamic Marketing and Branding has attracted the attention of both academics and practitioners alike. Its status as a new and separate discipline is not solely due to an identified need and demand generated by consumers; but more importantly because existing schools of brand...

Within Muslim countries and especially those with Arabic as their mother tongue, many products which have previously taken their halal status as a given are beginning to carry halal labelling. Furthermore, it can be observed that non-Muslim countries, which have a significant and proactive...

Purpose – The purpose of this paper is to review current literature and practices concerning the usage and consumption of Halal , within marketing and branding. Following this, the paper is to both stimulate discussions and encourage further thinking within this field....

Purpose – The purpose of this paper is to address the challenges which the concept of halal presents – when attempting to understand how halal ‐conscious consumers behave and what it takes to maintain an emotive, credible and authentic brand proposition. Design/methodology/approach –...

Purpose – The purpose of this paper is to bring together the thoughts and opinions of key members of the Journal of Islamic Marketing's ( JIMA ) Editorial Team, regarding the recently branded phenomenon of Islamic marketing – in the interests of stimulating further erudition....

With the emergence of schools of thought which examine brands and branding according to relationships, brand communities and popular culture; consumers are becoming more significant in shaping the brand agenda. Furthermore, the evolutionary growth and mutations spawned by Web 2.0 draw non-brand...

The underground pastime of drifting, (which takes its name from the intentional skidding and spinning of cars down freeways and in car parks), has achieved cult-status amongst Saudi youth. So much so, that a whole sub-culture has germinated from a petri dish nourished by: creativity, collective...

It could be argued that in the wake of a tsunami of global events, which have catapulted Muslims into the spotlight, it is inevitable that more and more aspects of their existence will generate interest. In the field of Branding and Marketing, a new school of thought has emerged which suggests...

Whilst academic marketing literature exists on the value of Hip-Hop as a marketing tool, there appears to be less on Hip-Hop’s philosophical roots and why it proves to be so effective. This study attempts to fill this gap, investigating the apparent natural synergy with brand theory – in...