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The effects of cognitive style, shopping experience and consumer demographics on consumer reactions to quantity surcharges
Estelami, Hooman; O'Connor, Genevieve E. - In: Journal of promotion management : innovations in … 25 (2019) 2, pp. 161-180
Persistent link: https://www.econbiz.de/10012179018
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Purchase decision regret : negative consequences of the steadily increasing discount strategy
Gabler, Colin B.; Landers, V. Myles; Reynolds, Kristy E. - In: Journal of business research : JBR 76 (2017), pp. 201-208
Persistent link: https://www.econbiz.de/10011713621
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Online store discount strategy in the presence of consumer loss aversion
Ma, Shanshan; Lin, Jie; Zhao, Xuan - In: International journal of production economics 171 (2016), pp. 1-7
Persistent link: https://www.econbiz.de/10011437201
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Amount off versus percentage off : when does it matter?
González, Eva M.; Esteva, Eduardo; Roggeveen, Anne L.; … - In: Journal of business research : JBR 69 (2016) 3, pp. 1022-1027
Persistent link: https://www.econbiz.de/10011440072
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Using consumer empowerment to increase the effectiveness of price discounts
Aigner, Andreas; Wilken, Robert; Geisendorf, Sylvie - In: Marketing : ZFP ; journal of research and management 41 (2019) 2, pp. 48-63
Persistent link: https://www.econbiz.de/10012003368
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Dollar-off or percent-off? : discount framing, construal levels, and advertising appeals
Kim, Kacy K.; Kim, Sujin; Corner, Gabrielle; Yoon, Sukki - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 314-327
Persistent link: https://www.econbiz.de/10012179027
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Multi-item EOQ model while demand is sales price and price break sensitive
Pal, Brojeswar; Sana, Shib Sankar; Chaudhuri, Kripasindhu - In: Economic modelling 29 (2012) 6, pp. 2283-2288
Persistent link: https://www.econbiz.de/10009673757
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The influence of regular price level (low, medium, or high) and framing of discount (monetary or percentage) on perceived attractiveness of discount amount
Lehtimäki, Aku-Ville; Monroe, Kent B.; Somervuori, Outi - In: Journal of revenue and pricing management 18 (2019) 1, pp. 76-85
Persistent link: https://www.econbiz.de/10012056680
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Pricing and discount practices of scientific instruments industry in Ambala Cantt
Gupta, Karnika; Garg, Ishu - In: Business analyst : a refereed journal of Shri Ram … 40 (2019) 2, pp. 121-136
Persistent link: https://www.econbiz.de/10013177253
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When and whom should retailers offer price reductions in times of crisis?
Jeong, Haeyoung; Bhatt, Siddharth; Ye, Hongjun; Zhang, … - In: International journal of retail and distribution management 50 (2022) 6, pp. 744-759
Persistent link: https://www.econbiz.de/10013398110