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Organisational Business History Influences on the Development of Corporate Reputation : An Institutional Theory Approach

Otubanjo, Olutayo - 2010

This document presents a plan to examine how organizational business history influences the development of corporate reputation from historical institutionalism perspective. In order to accomplish this task, this proposal has been delineated into seven sections.The first section introduces the...

Persistent link: https://www.econbiz.de/10012715197

The contingent effect of corporate social responsibility fit on consumer brand attitude : a research on boundary conditions of consumer attribution

Tian, Hong; Yuan, Haixia; Abimbola, Temi - In: Nankai business review international 4 (2013) 4, pp. 349-364

Persistent link: https://www.econbiz.de/10010212529

The role of branding capability for innovative companies : stock market reactions to new product announcement

Lei, Xinghui; Ye, Tingting; Abimbola, Temi - In: Nankai business review international 4 (2013) 4, pp. 329-348

Persistent link: https://www.econbiz.de/10010212532

Conceptualising and Measuring the Equity of Online Brands

Christodoulides, George; De Chernatony, Leslie; Furrer, … - In: Journal of marketing management : MM 22 (2006) 7-8, pp. 799-826

Persistent link: https://www.econbiz.de/10007376607

Conceptualising the notion of corporate brand covenant

Otubanjo, Olutayo; Abimbola, Temi; Amujo, Olusanmi - In: The journal of product & brand management 19 (2010) 6, pp. 410-423

Persistent link: https://www.econbiz.de/10008704829

Critical Issues in Brand Management

de Chernatony, Leslie; Abimbola, Temi; Cottam, Susan - In: Journal of marketing management : MM 23 (2007) 1, pp. 1-6

Persistent link: https://www.econbiz.de/10008416715

Consumer Brand Equity in a Cross-cultural Replication: An Evaluation of a Scale

Koçak, Akin; Abimbola, Temi; Özer, Alper - In: Journal of marketing management : MM 23 (2007) 1-2, pp. 157-174

Persistent link: https://www.econbiz.de/10007901931

Critical Issues in Brand Management

de Chernatony, Leslie; Abimbola, Temi; Cottam, Susan - In: Journal of marketing management : MM 23 (2007) 1-2, pp. 1-6

Persistent link: https://www.econbiz.de/10007901941

Guest editorial: Brand, organisational identity and reputation in SMEs : an overview

Abimbola, Temi; Vallaster, Christine - In: Qualitative market research : an international journal 10 (2007) 4, pp. 341-348

Persistent link: https://www.econbiz.de/10009853801

Story Telling to Move Markets, Audiences, People and Brands

Abimbola, Temi - In: Journal of Consumer Marketing 26 (2009) 4, pp. 304-305

Persistent link: https://www.econbiz.de/10014848739