Firms are investing millions to deploy web based self-services at their call centers primarily to reduce operating costs. The rationale is that the firm’s cost of interacting with customers through web based channel is an order of magnitude cheaper than the assisted channels like telephony....

Well-designed and timely reminders can mitigate individuals’ limited attention by bringing the desirable activity (and its outcome) to the top of their minds. However, individuals may mentally switch off to such reminders if they are delivered repetitively in a monotonous fashion. Drawing from...

With the development of the world economy, FDI plays an important role. The FDI hence provides an opportunity to grow as it multiple investments from limited domestic to an international market. But as an investment is done to gain more returns, the developed countries have attracted more than...

Joint product display in videos may help customers to not only evaluate the attributes of products that can influence their individual demands (direct effect) but also learn about the complementarity between them that may cause additional correlation in their demands (spillover effect). To...

Recent papers have shown that, in contrast to “the Long Tail” theory, movie sales remain concentrated in a small number of hits. These papers have argued that concentrated sales can be explained, in part, by heterogeneity in quality and increasing returns from social effects. Our research...