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A Look at the Long-run Effectiveness of Multimedia Advertising and Its Implications for Budget Allocation Decisions
VAKRATSAS, DEMETRIOS; MA, ZHENFENG - In: Journal of Advertising Research 45 (2005) 02, pp. 241-254
Persistent link: https://www.econbiz.de/10005264823
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Scientific evidence production and specialty drug diffusion
Vakratsas, Demetrios; Wang, Wei-Lin - In: Journal of marketing 88 (2024) 1, pp. 116-137
Persistent link: https://www.econbiz.de/10014582836
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How Advertising Works: What Do We Really Know
Vakratsas, Demetrios; Ambler, Tim - In: Journal of marketing 63 (1999) 1, pp. 26-43
Persistent link: https://www.econbiz.de/10005970712
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The Shape of Advertising Response Functions Revisited: A Model of Dynamic Probabilistic Thresholds - Advertising spending for durables can exhibit thresholds beneath which it is es...
Vakratsas, Demetrios; Feinberg, Fred M.; Bass, Frank M.; … - In: Marketing science : the marketing journal of the … 23 (2004) 1, pp. 109-119
Persistent link: https://www.econbiz.de/10006882473
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The relationship between purchase regularity and propensity to accelerate
Vakratsas, Demetrios; Bass, Frank M. - In: Journal of retailing 78 (2002) 2, pp. 119-130
Persistent link: https://www.econbiz.de/10006616167
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A Look at the Long-run Effectiveness of Multimedia Advertising and Its Implications for Budget Allocation Decisions
Vakratsas, Demetrios; Ma, Zhenfeng - In: Journal of advertising research 45 (2005) 2, pp. 241-254
Persistent link: https://www.econbiz.de/10006499586
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A dual-market diffusion model for a new prescription pharmaceutical
Vakratsas, Demetrios; Kolsarici, Ceren - In: International journal of research in marketing : IJRM ; … 25 (2008) 4, pp. 282-293
Persistent link: https://www.econbiz.de/10008146840
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Firm adaptiveness and performance heterogeneity: the case of sales–advertising dynamics in an evolving product market
Vakratsas, Demetrios; Ma, Zhenfeng - In: Journal of evolutionary economics : JEE 19 (2009) 1, pp. 21-40
Persistent link: https://www.econbiz.de/10008167224
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The effects of advertising, prices and distribution on market share volatility
Vakratsas, Demetrios - In: European journal of operational research : EJOR 187 (2008) 1, pp. 283-293
Persistent link: https://www.econbiz.de/10007895373
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The complexity of multi-media effects
Kolsarici, Ceren; Vakratsas, Demetrios - In: MSI reports : working paper series (2011) 1, pp. 3-41
Persistent link: https://www.econbiz.de/10009893572