The complexity of multi-media effects
Ceren Kolsarici and Demetrios Vakratsas
Year of publication: |
2011
|
---|---|
Authors: | Kolsarici, Ceren ; Vakratsas, Demetrios |
Published in: |
MSI reports : working paper series. - Cambridge, Mass, ISSN 1545-505X, ZDB-ID 21271744. - 2011, 1, p. 3-41
|
Saved in:
Saved in favorites
Similar items by person
-
A dual-market diffusion model for a new prescription pharmaceutical
Vakratsas, Demetrios, (2008)
-
Category- versus brand-level advertising messages in a highly regulated environment
Kolsarici, Ceren, (2010)
-
How DTCA influences prescription pharmaceutical markets
Vakratsas, Demetrios, (2014)
- More ...