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Standard-Lexikon für Marketing, Marktkommunikation, Markt- und Mediaforschung
Koschnick, Wolfgang J. - 1987
Persistent link: https://www.econbiz.de/10000707700
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Marketing-Schnittstellen : Herausforderungen für das Management
Specht, Günter; Silberer, Günter; Engelhardt, Werner Hans - 1989
Persistent link: https://www.econbiz.de/10000092238
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Managerial analysis in marketing
Sturdivant, Frederick D.; Stern, Louis W.; Grabner jr., … - 1970
Persistent link: https://www.econbiz.de/10000051813
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Small business marketing : a selected and annotated bibliography
Brannen, William H. - 1978
Persistent link: https://www.econbiz.de/10000053085
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IMPACT OF CULTURAL DIFFERENCES IN AFFECT VALUATION ON CUSTOMER DECISION MAKING
Wang, Ze - 2010
investigates the cultural effect on consumers' affect valuation by focusing on two issues that have important managerial … implications. Essay One examines the effectiveness of one ubiquitous marketing tactic--employees' (positive) affective display (EAD … research shows that the relative impacts of EAD dimensions (authenticity and frequency) on customer outcomes (positive mood …
Persistent link: https://www.econbiz.de/10009430897
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A Study to Determine the Incentives of Companies In Their Decisions to Either Sponsor or Not to Sponsor Professional Sports Teams
Rolling, David Mark - 2010
The purpose of this study was to determine the incentives of companies in either sponsoring or not sponsoring professional sports teams. The review of literature regarding the identification of incentives to sponsor professional sports teams revealed a lack of attention to this aspect....
Persistent link: https://www.econbiz.de/10009430922
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The role of brands in manufacturer-reseller relationships
Glynn, Mark Selwyn - 2004
The focus of this research is on the role of manufacturer brands for resellers within retail channels. This topic is important because of the strategic value of manufacturer brands and the increasing influence of resellers within channels of distribution. Much of the branding research has...
Persistent link: https://www.econbiz.de/10009431017
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Network strategy in the New Zealand wine industry : how firms in an industry understand and use their business relationships
Benson-Rea, Maureen - 2005
Network strategy in the New Zealand wine industry: how firms in an industry understand and use their business relationshipsThis theory-building study offers new theoretical explanations for how and why companies within a case industry use relationships in their strategies. Using qualitative data...
Persistent link: https://www.econbiz.de/10009431018
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An alternative conceptualization and operationalization of service value and the effects of service value on the purchase of services
Taylor, Steven Arthur
The present research investigates the (1) conceptualization and operationalization of Service Value, and (2) the causal ordering of the plethora of constructs identified in the literature believed to influence the formation of Purchase Behaviors in service settings. Data is collected from...
Persistent link: https://www.econbiz.de/10009431352