Standard-Lexikon für Marketing, Marktkommunikation, Markt- und Mediaforschung
Wolfgang J. Koschnick
| Year of publication: |
1987
|
|---|---|
| Authors: | Koschnick, Wolfgang J. |
| Publisher: |
München [u.a.] : Saur |
| Subject: | Marketing | Marktforschung | Market research | Deutschland | Germany | Betriebswirtschaftslehre | Business economics |
| Extent: | VI, 940 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Nachschlagewerk ; Reference book |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000707700