Internet transactions in novel ways. Despite this massive growth and new medium, empirical work in marketing and economics on … essay, ``Sponsored Search Auctions: Research Opportunities in Marketing,'' outlines areas of future inquiry that I intend … extension of the existing literature enables an exploration of the implications of the auction house's marketing on its …

the hitherto unexplored real options setting. Real options have emerged as an important part of marketing strategy, and …

marketing literature has suggested two prominent decision mechanisms through which their effects may take place, which I call …

orientation, strategic posture, marketing strategy, and performance. The theoretical model employed explicitly incorporated a … extent of marketing strategy practices. Prospector type organizations exhibited a greater marketing orientation than Analyzer … or Defender type organizations, and engaged in marketing strategy practice activities to a greater extent than either of …

technology, production, marketing, organizational control, strategic planning, and human resource management. … internationalization and level of sophistication in most managerial aspects except marketing research, decentralization and selection …