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Marketing strategies in global markets: A transaction cost analysis.

Karuppur, Devi Prasad R. - Florida Atlantic University

Contrasting viewpoints have emerged regarding the selection of marketing strategies in global markets. One group of … scholars recommends standardized global marketing strategies based on the premise that technological advances in …. Firms marketing products in global markets appear to adopt global marketing strategies, multi-domestic strategies, and …

Persistent link: https://www.econbiz.de/10009431487

The role of cues in buyers' evaluations of service innovations.

Ramesan, Jayendra. - Florida Atlantic University

This dissertation integrates knowledge from consumer behavior, diffusion research, strategy and MIS to investigate the effects of information cues such as price, brand equity, and technology on buyers' service evaluations and behavioral intentions. Specifically, the effects of these information...

Persistent link: https://www.econbiz.de/10009431497

An enhanced model for measuring service quality.

Jagannathan, Venkatakrishnan. - Florida Atlantic University

Three models have been proposed to measure service quality in the marketing literature. These models are: (1 …Three models have been proposed to measure service quality in the marketing literature. These models are: (1 …

Persistent link: https://www.econbiz.de/10009431502

Adoption of competitive advertising practices among professionals in a deregulated environment--a test of two competing models

Kerr, Daryl Lynn

significance in predicting professionals' intentions to use marketing and advertising practices. …The results provided an increased understanding of the intrapersonal determinants of marketing actions that could … accurate in predicting intentions relative to dentist's marketing and advertising their services were supported. The Triandis …

Persistent link: https://www.econbiz.de/10009431538

The effect of the external market environment on uncertainty, internal decision structure, and performance in the international market

Bullard, William R

uncertainty in order to provide international managers with a guide in developing appropriate marketing strategies. In addition … uncertainty in order to provide international managers with a guide in developing appropriate marketing strategies. In addition …

Persistent link: https://www.econbiz.de/10009431546

Consumer alienation from the marketplace: The case of the elderly

Johnson, Edna B

Older consumers in the United States are increasingly being recognized as one of the fastest growing and important market segments. While much is known about the size and income level of older consumers, very little is known about the overall attitudes of these consumers toward the marketplace...

Persistent link: https://www.econbiz.de/10009431555

The relationship between stock-outs and brand share

Straughn, Katherine

Lost sales due to out-of-stock conditions is a growing problem for both retailers and manufacturers. In the consumer packaged goods area, the average brand has been estimated to have a 7% stock-out rate. Given the proliferation of new brands, and declining shelf space availability, this 7%...

Persistent link: https://www.econbiz.de/10009431556

CRITERIA TO EVALUATE THE IMPACT OF RISING ECONOMIC AFFLUENCE ON HOUSEHOLD PURCHASING EFFICIENCY.

SHAW, ERIC HARRY. - Temple University

. The efficiency of household buying is a neglected area in marketing, yet it is the bridge between the marketing activities … to link the marketing output of firms to household buying inputs. Essentially, market exchange value is used to measure … increase in household demand for marketing output was offset by conflicting time pressures within the household. That is, the …

Persistent link: https://www.econbiz.de/10009431611

An experimental examination of the effects of order of presentation on the formation of internal reference prices.

Gray, James Irwin. - University of South Carolina

This dissertation examined effects upon consumers' current and future price expectations, which were produced by changing the order in which sample prices were presented for evaluation. Two orders of presentation (ascending, descending) and two different rates of change (rapid, moderate) were...

Persistent link: https://www.econbiz.de/10009431620

Organizational networks and international market entry: Japanese entry into the United States Auto Ancillary Industry.

Banerji, Kunal. - University of Kentucky

This study presents a framework for foreign direct investment and international market entry based on the resource dependence theory, population ecology theory, and institutionalization theory. The basic research question in this study was "How does prior involvement in an interorganizational...

Persistent link: https://www.econbiz.de/10009431624