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Contrasting viewpoints have emerged regarding the selection of marketing strategies in global markets. One group of … scholars recommends standardized global marketing strategies based on the premise that technological advances in …. Firms marketing products in global markets appear to adopt global marketing strategies, multi-domestic strategies, and …
Persistent link: https://www.econbiz.de/10009431487
This dissertation integrates knowledge from consumer behavior, diffusion research, strategy and MIS to investigate the effects of information cues such as price, brand equity, and technology on buyers' service evaluations and behavioral intentions. Specifically, the effects of these information...
Persistent link: https://www.econbiz.de/10009431497
Three models have been proposed to measure service quality in the marketing literature. These models are: (1 …Three models have been proposed to measure service quality in the marketing literature. These models are: (1 …
Persistent link: https://www.econbiz.de/10009431502
significance in predicting professionals' intentions to use marketing and advertising practices. …The results provided an increased understanding of the intrapersonal determinants of marketing actions that could … accurate in predicting intentions relative to dentist's marketing and advertising their services were supported. The Triandis …
Persistent link: https://www.econbiz.de/10009431538
uncertainty in order to provide international managers with a guide in developing appropriate marketing strategies. In addition … uncertainty in order to provide international managers with a guide in developing appropriate marketing strategies. In addition …
Persistent link: https://www.econbiz.de/10009431546
Older consumers in the United States are increasingly being recognized as one of the fastest growing and important market segments. While much is known about the size and income level of older consumers, very little is known about the overall attitudes of these consumers toward the marketplace...
Persistent link: https://www.econbiz.de/10009431555
Lost sales due to out-of-stock conditions is a growing problem for both retailers and manufacturers. In the consumer packaged goods area, the average brand has been estimated to have a 7% stock-out rate. Given the proliferation of new brands, and declining shelf space availability, this 7%...
Persistent link: https://www.econbiz.de/10009431556
. The efficiency of household buying is a neglected area in marketing, yet it is the bridge between the marketing activities … to link the marketing output of firms to household buying inputs. Essentially, market exchange value is used to measure … increase in household demand for marketing output was offset by conflicting time pressures within the household. That is, the …
Persistent link: https://www.econbiz.de/10009431611
This dissertation examined effects upon consumers' current and future price expectations, which were produced by changing the order in which sample prices were presented for evaluation. Two orders of presentation (ascending, descending) and two different rates of change (rapid, moderate) were...
Persistent link: https://www.econbiz.de/10009431620
This study presents a framework for foreign direct investment and international market entry based on the resource dependence theory, population ecology theory, and institutionalization theory. The basic research question in this study was "How does prior involvement in an interorganizational...
Persistent link: https://www.econbiz.de/10009431624