Many marketers fear that the field's time-worn principles are losing touch with today's realities. ""Does Marketing Need Reform?"" collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. The book sets the...

The purpose of this paper is to discover factors that led to the rise of relationship marketing in practice and academics, and what factors are likely to reshape the future direction of relationship marketing.

""Jagdish's autobiography tells a fascinating life story in a few hundred pages of what it is to be, in one person, a scholar, change agent, advisor, and entrepreneur, in other words, a Renaissance Man."" Philip Kotler The Accidental Scholar is the autobiography of Professor Jagdish N. Sheth, a...

Front Cover -- Genes, Climate, and Consumption Culture -- Copyright Page -- Dedication -- Contents -- Acknowledgments -- Preface -- Introduction: Climate and the History of Man -- The Evolution of Man -- The Rise of Civilizations -- Climate and Higher Civilization -- "What Climate Giveth …" --...

1. What Is the Rule of Three? -- 2. Strategies for Generalists, Specialists, and Ditch Dwellers -- 3. How Industries Evolve, Mature, and Revitalize -- 4. Ten Ways to Innovate and Revitalize Industries -- 5. Evolving to the Global Rule of Three -- 6. The New Triad Power: Impact on Global Markets,...

With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help...

Includes bibliographical references (p. 17).