Strategic marketing management in Asia : case studies and lessons across industries
Year of publication: |
2016
|
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Other Persons: | Andaleeb, Syed Saad (ed.) ; Ḥasan, Khālid (ed.) ; Prabhu, Jaideep C. (contributor) ; Sheth, Jagdish N. (contributor) ; Rangan, Kasturi (contributor) ; Mannan, Abdul (contributor) |
Publisher: |
Bingley : Emerald Group Publishing Limited |
Subject: | Marketing | Asien | Asia | Strategisches Management | Strategic management |
Extent: | 1 online resource (592 pages) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographical references. - Print version record |
ISBN: | 978-1-78635-745-8 ; 978-1-78635-746-5 |
Other identifiers: | 10.1108/9781786357458 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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