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UAB ”Ingmartus” verslo klientų lojalumo didinimas

Baliulevičienė, Indrė - 2009

Darbe yra nagrinėjama UAB „Ingmartus“ verslo klientų lojalumo didinimo problematika. Darbo tikslas yra pateikti įmonei vadybinius sprendimus kaip padidinti verslo klientų lojalumą jai. Darbo tikslui įvykdyti yra iškelti trys uždaviniai: atlikti situacijos analizę, kuri padės...

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Prekės ženklo vertė: Eternit Baltic kliento požiūris

Zeniauskas, Giedrius - 2010

Magistro darbe pirmoje dalyje išanalizuota ir susisteminta informacija prekės ženklo vertės stiprinimo klausimais. Sudarytas apibendrinantis ,,Teorinis prekės ženklo vertės stiprinimo pirkėjų požiūriu modelis“. Antroje dalyje atlikta UAB ,,Eternit Baltic“ prekės ženklo vertės...

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The effect of multiple hotel brand extensions

Mahasuweerachai, Patcharaporn; Qu, Hailin - In: Tourism and hospitality research : the surrey quarterly … 15 (2015) 1, pp. 27-38

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Critical in-flight and ground-service factors influencing brand prestige and relationships between brand prestige, well-being perceptions, and brand loyalty : first-class passenger...

Ahn, Young-joo; Kim, Insin; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 32 (2015), pp. 114-138

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The role of customer engagement in building consumer loyalty to tourism brands

So, Kevin Kam Fung; King, Ceridwyn; Sparks, Beverley; … - In: Journal of travel research : a quarterly publication of … 55 (2016) 1, pp. 64-78

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I love to hate you : loyalty for disliked brands and the role of nostalgia

Demirbag-Kaplan, Melike; Yildirim, Cansu; Gulden, Selin; … - In: The journal of brand management : an international journal 22 (2015) 2, pp. 136-153

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The influence of the philosophy of science on brand loyalty

Song, Sujin - In: Journal of global scholars of marketing science : … 25 (2015) 2, pp. 167-181

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Chinese consumers' brand loyalty for consumer products : importance of brand personality as major antecedent of brand loyalty

Kim, Renee B.; Zhao, Monica - In: Asian Academy of Management journal : AAMJ 19 (2014) 1, pp. 1-15

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Brand experience and brand loyalty : a literature review

Ramakrishnan, Ruchika; Vohra, Anupama - In: Business analyst : a refereed journal of Shri Ram … 35 (2014/15) 2, pp. 73-86

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Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation

Šerić, Maja; Gil Saura, Irene; Mollá Descals, Alejandro - In: Journal of relationship marketing : innovations & … 12 (2013) 2, pp. 114-140

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