Like any other retailers, web-based businesses face the challenge of attracting consumers to their stores (sites). In the case of offline retailers, location and brand are often identified as the most significant influences on store traffic. For web-based retailers, however, relatively little is...

The advent of the Internet is leading a re-evaluation of existing business practice as the methods employed in a non-virtual world may not necessarily be as effective in a virtual environment. The present paper examines the different strategic options facing organizations as they attempt to...

In order to increase sales more and more businesses are trying to move their business into the online space. Over the years, the number of Internet users has been growing dramatically. Advertising on the Internet requires less cost and charges higher interest rates. Advertising on the Internet...

The article analyzes internet advertising, the peculiarities of internet advertising strategy research, the process of internet advertising strategy. During the process of internet advertising strategy, the purpose of advertising is determined, the target audience is selected, the internet...