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Integrating strategic flexibility and marketing system to achieve sustainable competitive advantage : conceptual refinement and framework
Shalender, Kumar; Sharma, Naman - In: World review of entrepreneurship, management and … 18 (2022) 1/2, pp. 175-194
Persistent link: https://www.econbiz.de/10012887567
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The state of art of resource-based theory in marketing research
Della Corte, Valentina; D'Andrea, Chiara; Del Gaudio, … - In: The marketing review 17 (2017) 3, pp. 283-306
Persistent link: https://www.econbiz.de/10011853806
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Impact of marketing capabilities on competitive advantage and business performance : research propositions
Chahal, Hardeep; Kaur, Jagmeet - In: International journal of business competition and … 3 (2013) 2, pp. 121-138
Persistent link: https://www.econbiz.de/10010242144
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Marketing capability, competitive advantage, and business performance
Yao, Qiong; Qin, Hongxia - In: International journal of technology, policy and … 16 (2016) 3, pp. 195-213
Persistent link: https://www.econbiz.de/10011648835
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The roles of product innovation capability in marketing performance
Khasanah, Imroatul; Sukresna, I. Made - In: Journal of developmental entrepreneurship : JDE 28 (2023) 3, pp. 1-20
Persistent link: https://www.econbiz.de/10014435392
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A strategy model : better performance through improved strategy work
Friis, Ole; Holmgran, Jens; Eskildsen, Jacob Kjær - In: Journal of modelling in management 11 (2016) 3, pp. 742-762
Persistent link: https://www.econbiz.de/10011612013
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Service-dominant orientation, dynamic capabilities and firm performance
Wilden, Ralf; Gudergan, Siegfried - In: Journal of service theory and practice : JSTP 27 (2017) 4, pp. 808-832
Persistent link: https://www.econbiz.de/10011730634
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Enhancing product innovation performance in a dysfunctional competitive environment : the roles of competitive strategies and market-based assets
Liu, Weiping; Atuahene-Gima, Kwaku - In: Industrial marketing management : the international … 73 (2018), pp. 7-20
Persistent link: https://www.econbiz.de/10011904654
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The impact of industrial clusters on human resource and firms performance
Hsu, Maw-shin; Lai, Yung-lung; Lin, Feng-jhy - In: Journal of modelling in management 9 (2014) 2, pp. 141-159
Persistent link: https://www.econbiz.de/10010413650
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The moderating role of market orientation with relation to e-marketing, marketing capability, learning capability, innovation capability and organisational performance
Altahrawi, Mujahed Hani Ali; Jerisat, Rula Ratib Mezed; … - In: International journal of business excellence : IJBEX 31 (2023) 1, pp. 90-112
Persistent link: https://www.econbiz.de/10014389057