One of the major contributions of the IMP approach to international marketing has been the concept of interaction. Often concepts that in international marketing are treated as discrete, are in fact interrelated if the notion of interaction is taken into account. This will be illustrated in the...

The influence of intangibility on ethnic minority consumers' choice of service providers is reflected in their use of information sources, choice criteria, motivation for switching and valuation of provider attributes. This is examined by drawing from survey responses given by members of a...

This paper returns to an issue that received prominence in the mid 1980?s to early 1990?s, the battle to report the value of marketing assets in corporate financial statements. The reason for this return is the impending change to Australian accounting standards that will see Australian...

Organizational learning and innovation capabilities are widely regarded as important sources of competitive advantage as they enhance a firm?s capacity to create, maintain, expand and renew its bases of strategic resources, and, as a result, increase its chances of success in the marketplace....

Overview of Value Chain Analysis: Exchange between firms is central to the study of business ? to ? business marketing. Firms perform activities to facilitate these exchanges, principally resources, en route to developing their competitive advantages, in turn creating a basis for...

Purpose ? The objective of this paper is to compare the management style of marketing managers in Australia with the counterparts in the People's Republic of China (PRC). Design/methodology/approach ? Based on the differences in cultural dimensions and context, five hypotheses related to...

This paper examines whether the perceived risk of online purchasing by consumers varies with the frequency of previous purchases, satisfaction with previous purchase experiences, the good/service orientation of an intended purchase and the level of purchase decision involvement required. No...

With developments such as an increase in competition, busier and more sophisticated consumers, companies attempt to achieve a competitive advantage through increased brand equity of their product offerings. Increased brand equity often translates into increased brand loyalty, which in turn means...

The viability of ethnic market targeting can be increased through high provider retention by customers. Concepts of loyalty and switching are explored and applied to a study of the Portuguese community in Sydney, Australia. Considering three classes of products, the aims are to examine...

Sales force automation refers to the automation of sales activities within an organization. Depending on the context, SFA may refer to the concept, the tools or the system. Because the literature refers to the importance of customer value creation and competitive advantage in considering SFA,...