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Sales force automation refers to the automation of sales activities within an organization. Depending on the context, SFA may refer to the concept, the tools or the system. Because the literature refers to the importance of customer value creation and competitive advantage in considering SFA,...
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With the increasing interest in business relationship issues, relationship value has emerged as an important aspect. What makes a business relationship valuable for the standpoint of the customer has become critical for supplier. The present paper reviews the alternative conceptualizations and...
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The ?networked organisation? has a myriad of meanings ? from those organisations that have acquired sophisticated communication technology enabling high(er) levels of functionality, to firms who join together so that each can provide a component or components of an integrated product and/or...
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