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Relationship marketing
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25,131
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8,975
Customer satisfaction
5,444
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5,432
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3,166
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3,088
Brand management
2,599
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2,597
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2,558
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2,430
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2,272
Supplier relationship management
2,272
Social Web
2,060
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2,060
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2,011
Marketing management
1,980
Markenimage
1,919
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1,915
Electronic Commerce
1,785
E-commerce
1,644
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1,588
Corporate Governance
1,565
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1,561
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1,550
Kundenintegration
1,544
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1,543
USA
1,457
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1,441
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1,380
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1,363
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Bruhn, Manfred
128
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125
Kumar, V.
95
Bauer, Hans H.
61
Huber, Frank
60
Verhoef, Peter C.
60
Han, Heesup
54
Hollebeek, Linda D.
51
Herrmann, Andreas
50
Smith, Alan D.
50
Stauss, Bernd
50
Krafft, Manfred
47
Piller, Frank T.
47
Palmatier, Robert W.
41
Gil Saura, Irene
39
Hippner, Hajo
39
Mattila, Anna S.
39
Wiedmann, Klaus-Peter
39
Eggert, Andreas
37
Töpfer, Armin
37
Kleinaltenkamp, Michael
36
Wilde, Klaus D.
35
Grönroos, Christian
34
Hammerschmidt, Maik
34
Stock-Homburg, Ruth
34
Georgi, Dominik
33
Helmke, Stefan
33
Matzler, Kurt
33
Mittal, Vikas
33
Neslin, Scott A.
33
Reichwald, Ralf
33
Hadwich, Karsten
32
Prentice, Catherine
32
Thaichon, Park
32
Van den Poel, Dirk
32
Belz, Christian
31
Schüller, Anne M.
31
Sheth, Jagdish N.
31
Reinartz, Werner J.
30
Svensson, Göran
30
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Springer Fachmedien Wiesbaden
104
National Bureau of Economic Research
29
Verlag Dr. Kovač
18
IGI Global
17
Shaker Verlag
12
Haufe-Lexware GmbH & Co. KG
11
American Marketing Association
10
Universität <Augsburg> / Lehrstuhl für BWL, Wirtschaftsinformatik,Informations- & Finanzmanagement
10
Books on Demand GmbH <Norderstedt>
9
Harvard Graduate School of Business Administration
9
Institut für Wirtschaftsinformatik <Bern>
9
Edward Elgar Publishing
8
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
8
Faculteit Economie en Bedrijfskunde, Universiteit Gent
8
Fördergesellschaft Marketing an der Universität Augsburg
8
Springer-Verlag GmbH
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
8
Gesellschaft Entwicklung, Konstruktion, Vertrieb
7
AMACOM
6
De Gruyter Oldenbourg
6
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
6
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
6
Nomos Verlagsgesellschaft
6
Universität St. Gallen
6
Deutschland / Bundeswehr / Universität Hamburg
5
Erich-Schmidt-Verlag <Berlin>
5
Fachhochschule Reutlingen / European School of Business
5
HAL
5
Information Resources Management Association
5
Institut für Handelsmanagement und Netzwerkmarketing <Münster, Westfalen>
5
NetLibrary, Inc
5
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
Springer Gabler <Firma>
5
Springer International Publishing
5
Svenska Handelshögskolan <Helsinki>
5
Universität Mannheim
5
Verlag Franz Vahlen
5
W. Kohlhammer GmbH
5
Wiley-VCH
5
Campus Verlag
4
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Journal of business research : JBR
701
Journal of retailing and consumer services
599
Industrial marketing management : the international journal for industrial and high-tech firms
445
SpringerLink / Bücher
400
International journal of hospitality management
295
The journal of services marketing
228
The journal of business & industrial marketing
205
The service industries journal
203
Journal of the Academy of Marketing Science
186
Journal of strategic marketing
175
Gabler Edition Wissenschaft
155
Journal of marketing
147
International journal of electronic customer relationship management : IJECRM
143
International journal of contemporary hospitality management
128
Journal of travel and tourism marketing
122
Journal of service research : JSR
121
Journal of hospitality marketing & management
119
The journal of product & brand management
114
Tourism management : research, policies, practice
113
Asia Pacific journal of marketing and logistics
110
Journal of service management
110
The journal of brand management : an international journal
108
Cogent business & management
107
Journal of retailing
107
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
104
Psychology & marketing
104
European journal of marketing : EJM
101
Marketing intelligence & planning
100
Journal of marketing management : MM
95
Services marketing quarterly
94
Springer eBook Collection / Business and Economics
93
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
93
Service business
86
The international journal of bank marketing : IJBM
85
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
82
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
81
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
80
Europäische Hochschulschriften / 5
78
The international review of retail, distribution and consumer research
76
Business horizons
74
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ECONIS (ZBW)
31,493
USB Cologne (EcoSocSci)
1,323
RePEc
237
USB Cologne (business full texts)
165
Other ZBW resources
139
BASE
44
EconStor
37
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141
Customer Value Management : die Integration von Kundenwert und Kundennutzen als Marketingansatz im Verkehrsdienstleistungsbereich
Böhrs, Sandra
-
2004
Persistent link: https://www.econbiz.de/10002132776
Saved in:
142
Converting customer value : from retention to profit
Murphy, John A.
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10002932986
Saved in:
143
Beyond six sigma : profitable growth through customer value creation
Plaster, Gary A.
;
Alderman, Jerry D.
-
2006
Persistent link: https://www.econbiz.de/10003053099
Saved in:
144
Kundenwertorientiertes Kampagnenmanagement im CRM
Englbrecht, Andreas
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003400794
Saved in:
145
Methode zur wertorientierten Analyse und Gestaltung der Kundenbeziehung : zur Rolle eines Service-Integrators im Privatkundengeschäft von Kreditinstituten
Heinrich, Bernd
-
2002
Persistent link: https://www.econbiz.de/10001718820
Saved in:
146
CRM : redefining customer relationship management
Peel, Jeffrey
-
2002
Persistent link: https://www.econbiz.de/10001641478
Saved in:
147
Kundenbindung und Kundenwert : mit 25 Tabellen
Krafft, Manfred
-
2002
Persistent link: https://www.econbiz.de/10001611513
Saved in:
148
Kundenbeziehungen als zentrale Unternehmenswerte : Implikationen für ein wertorientiertes Customer-relationship-Management
Wilkoszewski, Alexander
-
2001
Persistent link: https://www.econbiz.de/10001615521
Saved in:
149
Kundenwert als Baustein zum Unternehmenswert
Henseler, Jörg
;
Hoffmann, Thorsten
-
2003
Persistent link: https://www.econbiz.de/10001760893
Saved in:
150
Weiterempfehlung und Kundenwert : ein Ansatz zur persönlichen Kommunikation
Wangenheim, Florian von
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001766147
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