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Showing
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10
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Sort
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date (oldest first)
1
Successfully communicating a cocreated
innovation
Wang, Helen Si
;
Noble, Charles H.
;
Dahl, Darren W.
; …
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 38-57
Persistent link: https://www.econbiz.de/10012176063
Saved in:
2
Augmented reality : designing immersive experiences that maximize consumer engagement
Scholz, Joachim
;
Smith, Andrew N.
- In:
Business horizons
59
(
2016
)
2
,
pp. 149-161
Persistent link: https://www.econbiz.de/10011451873
Saved in:
3
What drives travelers'
adoption
of user-generated content? : a literature review
Ukpabi, Dandison C.
;
Karjaluoto, Heikki
- In:
Tourism management perspectives : TMP
28
(
2018
),
pp. 251-273
Persistent link: https://www.econbiz.de/10011942716
Saved in:
4
The effect of rating scales on decision quality and user attitudes in online
innovation
communities
Riedl, Christoph A.
;
Blohm, Ivo
;
Leimeister, Jan Marco
; …
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
3
,
pp. 7-36
Persistent link: https://www.econbiz.de/10009745724
Saved in:
5
Constraining ideas : how seeing ideas of others harms creativity in open
innovation
Hofstetter, Reto
;
Dahl, Darren W.
;
Aryobsei, Suleiman
; …
- In:
Journal of marketing research
58
(
2021
)
1
,
pp. 95-114
Persistent link: https://www.econbiz.de/10012426506
Saved in:
6
Differential effects of online review characteristics on innovators and imitators in new product
adoption
Su, Qiuli
;
Wu, Jianan
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1338-1357
Persistent link: https://www.econbiz.de/10013417500
Saved in:
7
Capturing the voice of the customer : focus groups versus netnography?
Kabel, Daan
;
Martin, Jason
;
Elg, Mattias
;
Witell, Lars
- In:
Total quality management & business excellence
35
(
2024
)
11-12
,
pp. 1359-1377
Persistent link: https://www.econbiz.de/10015048926
Saved in:
8
Emerging theories of consumer-driven market
innovation
,
adoption
, and diffusion : a selective review of consumer-oriented studies
Branstad, Are
;
Solem, Birgit Apenes
- In:
Journal of business research : JBR
116
(
2020
),
pp. 561-571
Persistent link: https://www.econbiz.de/10012257657
Saved in:
9
First
adoption
of consumer innovations : exploring market failure and alleviating factors
De Jong, Jeroen P. J.
;
Gillert, Nils Lennart
; …
- In:
Research policy : policy, management and economic …
47
(
2018
)
2
,
pp. 487-497
Persistent link: https://www.econbiz.de/10011970835
Saved in:
10
In mobile we trust : the effects of mobile versus nonmobile reviews on consumer purchase intentions
Grewal, Lauren
;
Stephen, Andrew T.
- In:
Journal of marketing research
56
(
2019
)
5
,
pp. 791-808
Persistent link: https://www.econbiz.de/10012177648
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