//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Attitudes towards American bra...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Brand image
11,177
Markenimage
11,015
Brand management
7,143
Markenführung
7,101
Consumer behaviour
6,711
Konsumentenverhalten
6,645
Brand
3,333
Markenartikel
3,301
Business and Management
2,654
Relationship marketing
1,893
Beziehungsmarketing
1,886
Economics and Finance
1,765
Social Web
999
Social web
999
Werbewirkung
996
Advertising effects
993
Online-Marketing
917
Internet marketing
910
Designation of origin
883
Herkunftsbezeichnung
883
Tourism marketing
749
Tourismusmarketing
749
Customer satisfaction
677
Kundenzufriedenheit
669
Innovations and Technology
654
Marketingmanagement
609
Marketing management
607
Destination management
602
Destinationsmanagement
602
Brand loyalty
523
Corporate reputation
510
Firmenimage
508
Deutschland
479
Advertising
466
Holiday behaviour
466
Urlaubsverhalten
466
Germany
465
Werbung
449
Markentreue
431
Persönlichkeitspsychologie
431
more ...
less ...
Online availability
All
Undetermined
7,875
Free
2,019
Type of publication
All
Article
11,983
Book / Working Paper
2,444
Journal
5
Other
4
Type of publication (narrower categories)
All
Article in journal
8,144
Aufsatz in Zeitschrift
8,144
Aufsatz im Buch
822
Book section
822
Hochschulschrift
338
Graue Literatur
295
Non-commercial literature
295
Thesis
276
research-article
242
Working Paper
225
Arbeitspapier
224
Case study
107
Fallstudie
107
Congress Report
74
Conference paper
73
Konferenzbeitrag
73
Collection of articles of several authors
72
Sammelwerk
72
Reprint
54
Aufsatzsammlung
50
Dissertation u.a. Prüfungsschriften
26
review-article
25
Article
21
conceptual-paper
21
case-report
19
review
19
Konferenzschrift
16
Bibliografie enthalten
14
Bibliography included
14
Collection of articles written by one author
14
Sammlung
14
viewpoint
14
Lehrbuch
12
Handbook
8
Handbuch
8
Textbook
7
non-article
7
Conference proceedings
6
Guidebook
6
Interview
6
more ...
less ...
Language
All
English
10,502
Undetermined
2,908
German
983
French
24
Polish
10
Italian
5
Lithuanian
5
Spanish
3
Indonesian
2
Russian
2
Serbian
2
Valencian
1
Portuguese
1
Romanian
1
Swedish
1
more ...
less ...
Author
All
Burmann, Christoph
83
Huber, Frank
34
Phau, Ian
34
Davidsson, Per
32
Esch, Franz-Rudolf
32
Keller, Kevin Lane
32
Diamantopoulos, Adamantios
30
Loureiro, Sandra Maria Correia
30
Melewar, T. C.
29
Boyd, Gavin
26
Bang, Nguyen
25
Bauer, Hans H.
24
Sattler, Henrik
24
Gierl, Heribert
23
Romaniuk, Jenni
23
De Chernatony, Leslie
22
Guzman, Francisco
22
Han, Heesup
22
Schade, Michael
22
Foroudi, Pantea
21
Usman, Osly
21
Fetscherin, Marc
20
Baumgarth, Carsten
19
Japutra, Arnold
19
Sarkar, Abhigyan
18
Christodoulides, George
17
Ekinci, Yuksel
17
King, Ceridwyn
17
Veloutsou, Cleopatra
17
Wiedmann, Klaus-Peter
17
Bruhn, Manfred
16
Gupta, Suraksha
16
Khan, Imran
16
MacInnis, Deborah J.
16
McKelvey, Maureen
16
Rahman, Zillur
16
Steffens, Paul R.
16
Völckner, Franziska
16
Gil Saura, Irene
15
Park, C. Whan
15
more ...
less ...
Institution
All
Edward Elgar
298
Springer Fachmedien Wiesbaden
34
University of Western Sydney
17
College of Business
10
Université Paris-Dauphine (Paris IX)
7
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
6
Centre for Industry and Innovation Studies
4
NetLibrary, Inc
4
Australian & New Zealand Marketing Academy. Conference 3-5 Dec. 2007 Dunedin, N.Z.
3
Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
3
Friedrich-Schiller-Universität Jena
3
Haufe-Lexware GmbH & Co. KG
3
IGI Global
3
Keleti Károly Gazdasági Kar, Óbudai Egyetem
3
School of Management
3
School of Marketing
3
ToKnowPress
3
Books on Demand GmbH <Norderstedt>
2
Centre d'Observation Economique
2
Christian-Albrechts-Universität zu Kiel
2
Deutsches Hygiene-Museum
2
Edward Elgar Publishing
2
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
2
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
2
Fachhochschule Reutlingen / European School of Business
2
ISM University of Management and Economics
2
International CINet Conference 9th 5-9 Sep. 2008 Valencia, Spain
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
Tilburg University, Work and Organization Research Centre
2
Universität Mannheim
2
Université Paris-Dauphine
2
Verlag Dr. Kovač
2
Wissenschaftlicher Verlag Berlin
2
American Marketing Association
1
Arbeitskreis Sportökonomie
1
Asia-Pacific Researchers in Organization Studies. International Colloquium 12th 9-12 Dec. 2007 New Delhi, India
1
Ausstellung In Aller Munde - 100 Jahre Odol <1993, Dresden>
1
Australian and New Zealand Academy of Management Conference 19th 7-10 Dec. 2005 Canberra, A.C.T.
1
Australian and New Zealand Marketing Academy Conference 1-3 Dec. 2008 Sydney, N.S.W.
1
more ...
less ...
Published in...
All
Journal of business research : JBR
486
The journal of brand management : an international journal
341
The journal of product & brand management
305
Books / Edward Elgar
298
Journal of retailing and consumer services
243
Psychology & marketing
136
European journal of marketing : EJM
107
Asia Pacific journal of marketing and logistics
106
Tourism management : research, policies, practice
101
Journal of travel and tourism marketing
100
Journal of marketing communications
93
The European Physical Journal B - Condensed Matter and Complex Systems
92
Marketing intelligence & planning
88
International journal of hospitality management
82
SpringerLink / Bücher
79
Journal of international consumer marketing
74
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
72
Journal of strategic marketing
71
The journal of consumer marketing
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
International marketing review
68
Journal of Product & Brand Management
66
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of global marketing
64
Journal of marketing management : MM
62
Journal of marketing
61
Journal of the Academy of Marketing Science
61
Marketing letters : a journal of research in marketing
61
Cogent business & management
58
International journal of internet marketing and advertising : IJIMA
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
Journal of promotion management : innovations in planning and applied research
54
Journal of Islamic marketing
53
The IUP journal of brand management : IJBRM
53
International journal of consumer studies
49
International journal of advertising : the quarterly review of marketing communications
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
46
more ...
less ...
Source
All
ECONIS (ZBW)
10,974
RePEc
2,674
Other ZBW resources
355
BASE
322
USB Cologne (EcoSocSci)
83
EconStor
28
Showing
61
-
70
of
14,436
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
61
The impact of processing athlete transgressions on brand image and purchase intent
Lohneiss, Annika
;
Hill, Brad
- In:
European Sport management quarterly : ESMQ
14
(
2014
)
2
,
pp. 171-193
Persistent link: https://www.econbiz.de/10010376549
Saved in:
62
Competition or collaboration? : the effect of non-profit brand image on volunteer recruitment strategy
Randle, Melanie
;
Leisch, Friedrich
;
Dolnicar, Sara
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 689-704
Persistent link: https://www.econbiz.de/10010197486
Saved in:
63
What can influence the consumers' online word-of-mouth? : an online gaming perspective
Liao, Shu-hsien
;
Chung, Yu-chun
;
Chang, Wen-jung
- In:
International journal of services technology and management
19
(
2013
)
4/5/6
,
pp. 278-293
Persistent link: https://www.econbiz.de/10009791681
Saved in:
64
The construction of tourist space by public administration and institutional communication : the image of the brand Andalucía as a tourist destination
Martinez-Garcia, Esther
;
Nicolás, Miguel Ángel
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 181-199
Persistent link: https://www.econbiz.de/10010373827
Saved in:
65
The impact of American advertising humor on Taiwanese consumers
Chang, Yu Yao
;
Bandyopadhyay, Soumava
- In:
International business and economics research journal
13
(
2014
)
1
,
pp. 93-101
Persistent link: https://www.econbiz.de/10010250482
Saved in:
66
Modeling the effects of green advertising on brand image : investigating the moderating effects of product involvement using structural equation
Nagar, Komal
- In:
Journal of global marketing
28
(
2015
)
3/5
,
pp. 152-171
Persistent link: https://www.econbiz.de/10011433865
Saved in:
67
An internal marketing perspective within a recruitment service environment in South Africa
Burin, C.
;
Roberts-Lombard, M.
;
Klopper, H. B.
- In:
The journal of applied business research
32
(
2016
)
1
,
pp. 45-54
Persistent link: https://www.econbiz.de/10011435969
Saved in:
68
Brand management at a local scale : a case of "Ghost Awareness"
Ruão, Teresa
;
Marinho, Sandra
;
Balonas, Sara
;
Melo, …
- In:
Corporate reputation review : an international journal
19
(
2016
)
2
,
pp. 179-193
Persistent link: https://www.econbiz.de/10011552662
Saved in:
69
The effect of CRM stages along with brand images and values on sustainable corporate performance
Mishra, Hari Govind
;
Sinha, P. K.
;
Singh, Sarabjot
- In:
International journal of electronic customer …
8
(
2014
)
1/3
,
pp. 31-50
Persistent link: https://www.econbiz.de/10011471090
Saved in:
70
Navigating by the stars : investigating the actual and perceived validity of online user ratings
Langhe, Bart de
;
Fernbach, Philip M.
;
Lichtenstein, …
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
6
,
pp. 817-833
Persistent link: https://www.econbiz.de/10011489715
Saved in:
First
Prev
3
4
5
6
7
8
9
10
11
12
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->