Correia, Pedro A Pereira; Medina, Irene Garcia; Romo, … - In: International Journal of Accounting and Information … 22 (2014), pp. 295-320
organizations. The overall aim is subdivided into three objectives covering more precisely the two poles of marketing communication …Purpose – This paper aims to understand the contribution made by Facebook as a marketing tool for companies, and … point of view on being a part of it; to understand the strategic vision of Facebook from those responsible for marketing and …