This article aims to analyse various socio-cultural factors such as urban-rural digital divide, regional languages, customs, geographical locations and transport and logistics that affect the development of the electronic commerce in India vis-à-vis the global scenario. During the last decade,...

This article aims to overview various socio-cultural factors such as urban-rural digital divide, regional languages, customs, geographical locations and transport and logistics that affect the development of the electronic commerce (e-commerce) in India vis-à-vis the global scenario. The...

This article aims to analyse various socio-cultural factors such as urban-rural digital divide, regional languages, customs, geographical locations and transport and logistics that affect the development of the electronic commerce in India vis-à-vis the global scenario. During the last decade,...