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Brand love and ethnic identification : the mediating role of brand attachment among African American consumers
Madadi, Rozbeh; Torres, Ivonne M.; Fazli-Salehi, Reza; … - In: Journal of consumer marketing 39 (2022) 4, pp. 358-370
Persistent link: https://www.econbiz.de/10013398163
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Is love extendable to relationship marketing and supply chain management?
Madadi, Rozbeh; Torres, Ivonne M.; Zúñiga, Miguel Ángel - In: Services marketing quarterly 43 (2022) 3, pp. 374-388
Persistent link: https://www.econbiz.de/10013352810
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The impact of consumers' ethnic disidentification and cosmopolitanism on multicultural advertising
Fazli-Salehi, Reza; Torres, Ivonne M.; Madadi, Rozbeh; … - In: Journal of international consumer marketing 35 (2023) 4, pp. 388-403
Persistent link: https://www.econbiz.de/10014321490
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Effects of dietary restraint on perceived healthfulness and purchase intention : the moderating effects of food type and product label
Rodriguez, Anita G.; Madadi, Rozbeh; Blaugrund, Erin Baca; … - In: Journal of consumer marketing 40 (2023) 7, pp. 869-883
Persistent link: https://www.econbiz.de/10014471138
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A cultural perspective on the effects of comprehension and slogan meaning types on attitude toward the advertisement and brand
Shahriari, Elmira; Abbassi, Hamid; Torres, Ivonne M.; … - In: Journal of consumer marketing 40 (2023) 7, pp. 983-1001
Persistent link: https://www.econbiz.de/10014471167
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The effects of campaign-based logo changes on consumers’ attitude and behavior : a case of social distancing messages during the COVID-19 pandemic
Madadi, Rozbeh; Torres, Ivonne M.; Fazli-Salehi, Reza; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 9, pp. 2300-2316
Persistent link: https://www.econbiz.de/10014430229
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Social identification theory and the elaboration likelihood model : impact of strength of ethnic identification among African American consumers on services advertising evaluations
Madadi, Rozbeh; Torres, Ivonne M.; Fazli-Salehi, Reza; … - In: Journal of consumer marketing 41 (2024) 2, pp. 196-212
Persistent link: https://www.econbiz.de/10014519717
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Multicultural advertising : impact of consumers’ need to belong and brand use on self-brand connection and communal-brand connection
Fazli-Salehi, Reza; Torres, Ivonne M.; Madadi, Rozbeh; … - In: Journal of marketing communications 30 (2024) 1, pp. 74-101
Persistent link: https://www.econbiz.de/10014529284
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The semiotics of emojis in advertising : an integrated quantitative and qualitative examination of emotional versus functional ad dynamics
Madadi, Rozbeh; Torres, Ivonne M.; Zúñiga, Miguel Ángel - In: Psychology & marketing 41 (2024) 6, pp. 1223-1241
Persistent link: https://www.econbiz.de/10014531208
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A tale of two theories: Sympathy or competition?
Torres, Ivonne M. - In: Journal of Business Research 60 (2007) 3, pp. 197-205
Persistent link: https://www.econbiz.de/10005474056