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Effektives Branding in Mittel- und Südosteuropa
Kresbach, Georg; Petsche-Demmel, Simone; Schnider, Alexander - In: Grow East : Wachstumsstrategien in CEE ; von Beiersdorf …, (pp. 54-61). 2008
Persistent link: https://www.econbiz.de/10003725915
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Music piracy in transitional Post-Soviet economies : ethics, legislation, and expertise
Rybinda, Liza - In: Eurasian business review 1 (2011) 1, pp. 3-17
Persistent link: https://www.econbiz.de/10010361979
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"Fake product? Why not!" attitudes toward the consumption of counterfeit goods in CEE as shown on the example of Slovakia
Kasl Kollmannová, Denisa - In: Central European business review : CEBR 1 (2012) 2, pp. 23-28
Persistent link: https://www.econbiz.de/10010342868
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Der Sprung des Drachen : Strategien gegen Produktkopierer, Qualitätsanbieter und andere Hyper-Wettbewerber aus China
Scheuss, Ralph - 2007
Persistent link: https://www.econbiz.de/10003463308
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Copycats : gut kopiert ist besser als teuer erfunden
Shenkar, Oded - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008906723
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Counterfeit trade - economics and countermeasures
Staake, Thorsten - 2007
Persistent link: https://www.econbiz.de/10003555255
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The future of brand protection : responding to the global risk
Wilson, Jeremy M. - In: The journal of brand management : an international journal 24 (2017) 3, pp. 271-283
Persistent link: https://www.econbiz.de/10011708570
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Counterfeiting and Piracy : A Comprehensive Literature Review
Cesareo, Ludovica - 2016 - 1st ed. 2016
1 Introduction -- 2 The complexity of the counterfeiting and piracy phenomena: a 1980-2015 literature review -- 3 Research methodology -- 4 Figures and trends in the academic research on counterfeiting and piracy -- 5 Content analysis and categorization: towards a systematization of the...
Persistent link: https://www.econbiz.de/10014017962
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Counterfeiting and piracy : a comprehensive literature review
Cesareo, Ludovica - 2016
Persistent link: https://www.econbiz.de/10014011343
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Präventiver Produktschutz : Leitfaden und Anwendungsbeispiele
Gausemeier, Jürgen; Glatz, Rainer; Lindemann, Udo - 2012
Persistent link: https://www.econbiz.de/10010234463