The future of brand protection : responding to the global risk
Year of publication: |
May 2017
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Authors: | Wilson, Jeremy M. |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 24.2017, 3, p. 271-283
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Subject: | brand protection | product counterfeiting | trademark | intellectual property | risk | Markenrecht | Trademark law | Immaterialgüterrechte | Intellectual property rights | Produktpiraterie | Product counterfeiting | Risiko | Risk | Markenartikel | Brand | Markenführung | Brand management | Welt | World |
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