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Entrepreneurial education: meeting needs better

McAuley, Andrew - In: Journal of Research in Marketing and Entrepreneurship 15 (2013) 1, pp. 12-22

‐sized enterprises' (SMEs') innovation and education in the context of entrepreneurship. Design/methodology/approach – A wide ranging … narrative supported by examples. Findings – There is still plenty of opportunity for innovation in entrepreneurship education … from the cultural context. Entrepreneurship is a force for social change. Originality/value – The discussion offers a …

Persistent link: https://www.econbiz.de/10014902704

Multilevel marketing and entrepreneurship in Thailand

Hatchaleelaha, Somchai; Wongsurawat, Winai - In: Journal of Research in Marketing and Entrepreneurship 18 (2016) 1, pp. 146-160

Purpose The purpose of this research is to trace the development of a major player in the health/wellness direct sales industry in Thailand and draw lessons about growth strategies and approaches in dealing with common entrepreneurial challenges. Design/methodology/approach In preparing the case...

Persistent link: https://www.econbiz.de/10014902721

The entrepreneurial marketing of Trumpet Records

Pane Haden, Stephanie S.; Kernek, Courtney R.; Toombs, … - In: Journal of Research in Marketing and Entrepreneurship 18 (2016) 1, pp. 109-126

pertaining to EM, as well as a brief review of the relevant literature regarding entrepreneurship in general, the authors …

Persistent link: https://www.econbiz.de/10014902722

Factors affecting outcomes of EU-supported investments in innovation among SMEs in the Greater Poland (Wielkopolska) region, Poland

Mikołajczak, Paweł; Pawlak, Jacek - In: Journal of Research in Marketing and Entrepreneurship 19 (2017) 2, pp. 140-160

business and innovation strategies on the one hand, but also for policymakers responsible for creating an entrepreneurship …

Persistent link: https://www.econbiz.de/10014902724

The stories of social entrepreneurs

Roundy, Philip - In: Journal of Research in Marketing and Entrepreneurship 16 (2014) 2, pp. 200-218

entrepreneurship is a phenomenon of increasing significance. A key challenge for social ventures is resource acquisition. However, how … entrepreneurship, entrepreneurial resource acquisition and organizational narrative theory – and have implications for work on …

Persistent link: https://www.econbiz.de/10014902749

Entrepreneurial marketing: conceptual exploration and link to performance

Solé, Mar - In: Journal of Research in Marketing and Entrepreneurship 15 (2013) 1, pp. 23-38

Purpose – Marketing and entrepreneurship have been recognized as having significant interrelations, and to get … they stress, and extends on marketable entrepreneurship (ME), entrepreneurial marketing (EM) and entrepreneurial marketing … the synergies between both marketing and entrepreneurship on performance through two distinct paths: improved marketing …

Persistent link: https://www.econbiz.de/10014902761

Developing entrepreneurial and employability attributes through marketing projects with SMEs

O’Leary, Simon - In: Journal of Research in Marketing and Entrepreneurship 19 (2017) 1, pp. 77-90

Purpose This research aims to assess how marketing-related projects with small- and medium-size enterprises act as a form of experiential learning and help develop entrepreneurial and employability attributes for students in higher education (HE). Design/methodology/approach The research is...

Persistent link: https://www.econbiz.de/10014902770

The relationship between entrepreneurial marketing and the characteristics of Thai hotels and their managers

Boonchoo, Pattana; Wadeson, Nigel; Tsang, Denise - In: Journal of Research in Marketing and Entrepreneurship 15 (2013) 1, pp. 61-78

Purpose – The purpose of this paper is to explore empirically whether there are meaningful relationships between key entrepreneurial marketing (EM) variables and the demographic characteristics of the organization and its manager. Design/methodology/approach – The data were gathered from a...

Persistent link: https://www.econbiz.de/10014902781

Researching SME/entrepreneurial research

Gilmore, Audrey; McAuley, Andrew; Gallagher, Damian; … - In: Journal of Research in Marketing and Entrepreneurship 15 (2013) 2, pp. 87-100

context of a wider study of 14 international journals on small business and entrepreneurship, this paper presents the findings …

Persistent link: https://www.econbiz.de/10014902805

The role of serendipity in opportunity exploration

Mirvahedi, Saeed; Morrish, Sussie - In: Journal of Research in Marketing and Entrepreneurship 19 (2017) 2, pp. 182-200

study of serendipity within the entrepreneurship area. Serendipity is quite established in scientific literature and … investigating this concept in the context of entrepreneurship contributes towards the discourse on why some firms are able to … distinctive pattern in entrepreneurship, whereby entrepreneurs look for any opportunity to start a business and explore an …

Persistent link: https://www.econbiz.de/10014902812