The entrepreneurial marketing of Trumpet Records
Year of publication: |
2016
|
---|---|
Authors: | Pane Haden, Stephanie S. ; Kernek, Courtney R. ; Toombs, Leslie A. |
Published in: |
Journal of Research in Marketing and Entrepreneurship. - Emerald Group Publishing Limited, ISSN 1471-521X, ZDB-ID 2524213-1. - Vol. 18.2016, 1, p. 109-126
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Entrepreneurship | Value creation | Opportunity exploitation | Entrepreneurial marketing | Opportunity discovery |
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