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Effects of culturally verbal and visual congruency/incongruency across cultures in a competitive advertising context
Teng, Lefa; Ye, Nan; Yu, Ying; Wu, Xiaochuang - In: Journal of business research : JBR 67 (2014) 3, pp. 288-294
Persistent link: https://www.econbiz.de/10010245269
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The impact of home-host cultural distance on foreign affiliate sales : the moderating role of cultural variation within host countries
Beugelsdijk, Sjoerd; Slangen, Arjen; Maseland, Robbert K. J. - In: Journal of business research : JBR 67 (2014) 8, pp. 1638-1646
Persistent link: https://www.econbiz.de/10010379253
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National culture and inter-tier price competition
Sivakumar, K. - In: The journal of product & brand management 23 (2014) 2, pp. 131-138
Persistent link: https://www.econbiz.de/10010384241
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Kulturelle Diskrepanz und nationale Korruption
Gäthke, Daniel - 2013
Persistent link: https://www.econbiz.de/10010199186
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Mapping the values and culture in Chinese public sectors : an exploratory study
Liu, Wei; Liu, Ying; Bao, Yuanjie - In: Cross cultural management : an international journal 20 (2013) 4, pp. 559-577
Persistent link: https://www.econbiz.de/10010200783
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Organizational culture dimensions in Romanian finance industry
Catană, Gheorghe-Alexandru; Catanǎ, Doina - In: Journal of East European management studies : JEEMS 15 (2010) 2, pp. 128-148
Als Teil des GLOBE – Projekts erforscht dieser Artikel die soziale und organisatorische Kultur der rumänischen …
Persistent link: https://www.econbiz.de/10009786391
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Preference-inconsistent information and cognitive discomfort : a cross-cultural investigation
Aggarwal, Praveen; Kim, Chang-soo; Cha, Taihoon - In: The journal of consumer marketing 30 (2013) 5, pp. 392-399
Persistent link: https://www.econbiz.de/10009788877
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Cultural determinants of Aran entrepreneurship : an ethnographic perspective
Lalonde, Jean-François - In: Journal of enterprising communities : people and places … 7 (2013) 3, pp. 213-232
Persistent link: https://www.econbiz.de/10009790173
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Critical issues in the Hofstede and GLOBE national culture models
Venaik, Sunil; Brewer, Paul - In: International marketing review 30 (2013) 5, pp. 469-482
Persistent link: https://www.econbiz.de/10009793467
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An investigation into the cultural and religious determinants of nationl competitiveness
Yeganeh, Kia Hamid - In: Competitiveness review : an international business … 23 (2013) 1, pp. 23-40
Persistent link: https://www.econbiz.de/10010127453