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The marketer's guide to successful package design
Meyers, Herbert M.; Lubliner, Murray J. - 1998
Persistent link: https://www.econbiz.de/10004372214
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Verpackungsmarketing : Fallbeispiele, Trends, Technologien
Vaih-Baur, Christina (ed.) - 2010
Persistent link: https://www.econbiz.de/10011385553
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Packaging design : successful product branding from concept to shelf
Klimchuk, Marianne Rosner; Krasovec, Sandra A. - 2006
Persistent link: https://www.econbiz.de/10004870722
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For sale : over 200 innovative packaging design
Foster, John (contributor) - 2008 - 1. ed.
Persistent link: https://www.econbiz.de/10004923561
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HANDBOOK OF PACKAGE DESIGN RESEARCH / EDITED BY WALTER STERN
Stern, Walter (contributor) - 1981
Persistent link: https://www.econbiz.de/10004009695
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Praxisbuch Packaging : wie Verpackungsdesign Produkte verkauft
Seeger, Harald - 2009
Persistent link: https://www.econbiz.de/10003785425
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Die Rolle der Natürlichkeitspräferenz für die Verpackungsgestaltung bei Lebensmitteln
Cornehl, Michaela - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003779845
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Bimodale Wahrnehmung von Verpackungsdesign : der Einfluss von Optik und Haptik auf Markeneindrücke von Konsumenten
Littel, Sandra - 2010 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008653425
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An investigation of visual components of packaging on food consumer behavior
Ahmadi, Golnesa; Bahrami, Hamid Reza; Ahani, Mona - In: Business and Economic Research : BER 3 (2013) 2, pp. 1-11
Persistent link: https://www.econbiz.de/10009786097
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Light as a feather : effects of packaging imagery on sensory product impressions and brand evaluation
Rompay, Thomas J. L. van; Fransen, Marieke L.; … - In: Marketing letters : a journal of research in marketing 25 (2014) 4, pp. 397-407
Persistent link: https://www.econbiz.de/10010439154