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51
Grundfragen der Medienwirtschaft
Schumann, Matthias
-
2006
-
Dritte, aktualisierte und überarbeitete Auflage
Persistent link: https://www.econbiz.de/10004882504
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52
Auslaufmodell Fernsehen? : Perspektiven des TV in der digitalen Medienwelt
Kaumanns, Ralf
-
2008
Persistent link: https://www.econbiz.de/10008756778
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53
Media Reloaded : Mediennutzung im digitalen Zeitalter
Picot, Arnold
-
2010
Persistent link: https://www.econbiz.de/10004954287
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54
SignsBook - Zeichen setzen in der Kommunikation
Anda, Béla
-
2012
Persistent link: https://www.econbiz.de/10009600441
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55
Die
Akzeptanz
von Neuprodukten im Handel : eine empirische Untersuchung zum Innovationsverhalten des Lebensmittelhandels
Pfeiffer, Simone
-
1981
Persistent link: https://www.econbiz.de/10000070231
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56
Invited comment on "opinion leadership and social contagion in new product diffusion"
Godes, David
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 224-229
Persistent link: https://www.econbiz.de/10009006854
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57
Identifying social influence : a comment on opinion leadership and social contagion in new product diffusion
Aral, Sinan
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 217-223
Persistent link: https://www.econbiz.de/10009006860
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58
Opinion leadership and social contagion in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 195-212
Persistent link: https://www.econbiz.de/10009006876
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59
How social networks and opinion leaders affect the adoption of new products
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Eichert, John
; …
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
1
,
pp. 16-25
Persistent link: https://www.econbiz.de/10009007734
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60
Conceptualising the influence of lead users and opinion leaders on accelerating the rate of innovation diffusion
Hassan, Salah S.
;
Mourad, Maha
;
Tolba, Ahmed H.
- In:
International journal of technology marketing : IJTMkt
5
(
2010
)
3
,
pp. 203-218
Persistent link: https://www.econbiz.de/10009010287
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