Collaborative projects—defined herein as social media applications that enable the joint and simultaneous creation of knowledge-related content by many end-users—have only recently received interest among a larger group of academics. This is surprising since applications such as wikis,...

In recent years, several authors have developed models that focus on the allocation of scarce marketing resourcesbased on customer lifetime value (CLV). These approaches use CLV to develop a rank order of customers andrecommend devoting more resources to customers with higher ranks. However, it...

During the past decade, the retail banking industry started to face a set of radically new challenges that had an overall negative impact on industry margin and profitability. In response to these challenges, more and more retail banks have focused on increasing the scale of their operations,...