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Cultivating admiration in bran...
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Aaker, Jennifer
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ECONIS (ZBW)
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Brands as intentional agents : our response to commentaries
Fiske, Susan T.
;
Malone, Chris
;
Kervyn, Nicolas
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 205-207
Persistent link: https://www.econbiz.de/10009576923
Saved in:
2
Cultivating admiration in brands : warmth, competence, and landing in the "golden quadrant"
Aaker, Jennifer
;
Garbinsky, Emily N.
;
Vohs, Kathleen D.
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 191-194
Persistent link: https://www.econbiz.de/10009576936
Saved in:
3
Some key differences between a happy life and a meaningful life
Baumeister, Roy F.
;
Vohs, Kathleen D.
;
Aaker, Jennifer
; …
-
2012
Persistent link: https://www.econbiz.de/10009678314
Saved in:
4
Money in the bank : feeling powerful increases saving
Garbinsky, Emily N.
;
Klesse, Anne-Kathrin
;
Aaker, Jennifer
-
2014
Persistent link: https://www.econbiz.de/10011279622
Saved in:
5
Money in the bank : feeling powerful increases saving
Garbinsky, Emily N.
;
Klesse, Anne-Kathrin
;
Aaker, Jennifer
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
3
,
pp. 610-623
Persistent link: https://www.econbiz.de/10010473428
Saved in:
6
Non-profits are seen as warm and for-profits as competent : firm stereotypes matter
Aaker, Jennifer
;
Vohs, Kathleen D.
;
Mogilner, Cassie
-
2010
Persistent link: https://www.econbiz.de/10003955410
Saved in:
7
Nonprofits are seen as warm and for‐profits as competent : firm stereotypes matter
Aaker, Jennifer
;
Vohs, Kathleen D.
;
Mogilner, Cassie
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
2
,
pp. 224-237
Persistent link: https://www.econbiz.de/10003997832
Saved in:
8
Awe expands people's perception of time, alters decision making, and enhances well-being
Rudd, Melanie
;
Vohs, Kathleen D.
;
Aaker, Jennifer
-
2012
Persistent link: https://www.econbiz.de/10009504421
Saved in:
9
Dimensionen der Markenpersönlichkeit
Aaker, Jennifer
- In:
Moderne Markenführung : Grundlagen, innovative …
,
(pp. 165-176)
.
2005
Persistent link: https://www.econbiz.de/10003100369
Saved in:
10
Dimensionen der Markenpersönlichkeit
Aaker, Jennifer
- In:
Moderne Markenführung : Grundlagen, innovative …
,
(pp. 91-102)
.
2001
Persistent link: https://www.econbiz.de/10002989182
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