Narrow search
Showing 51 - 60 of 58,859
Cover Image
Past postmodernism?
Tadajewski, Mark; Brownlie, Douglas - In: Critical marketing : issues in contemporary marketing, (pp. 301-310). 2008
Persistent link: https://www.econbiz.de/10003674424
Cover Image
A century of marketing
Egan, John - In: The marketing review 8 (2008) 1, pp. 3-23
Persistent link: https://www.econbiz.de/10003674764
Cover Image
Entwicklungslinien und Einfluss der Dienstleistungsforschung : ein quantitativer Ansatz
Kunz, Werner; Hogreve, Jens - In: Neue Herausforderungen an das Dienstleistungsmarketing, (pp. 181-196). 2008
Persistent link: https://www.econbiz.de/10003675956
Cover Image
Writing consumer research : the world according to Belk
Brown, Stephen; Jensen Schau, Hope - In: Journal of consumer behaviour : an international … 6 (2007) 6, pp. 349-368
Persistent link: https://www.econbiz.de/10003617584
Cover Image
Customer value from a customer perspective : a comprehensive review
Graf, Albert; Maas, Peter - In: Journal für Betriebswirtschaft : management review … 58 (2008) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10003681621
Cover Image
Critical marketing studies : logical empiricism, "critical performativity" and marketing practice
Tadajewski, Mark - In: Marketing theory 10 (2010) 2, pp. 210-222
Persistent link: https://www.econbiz.de/10003986205
Cover Image
Marketing's "Oscars" : a citation analysis of award-winning articles
Hubbard, Raymond T.; Norman, Andrew T.; Parsa, Rahul A. - In: Marketing intelligence & planning 28 (2010) 5, pp. 669-684
Persistent link: https://www.econbiz.de/10008651744
Cover Image
Special edition: New horizonts in arts, heritage, nonprofit and social marketing
Bennett, Roger (contributor) - 2010
Persistent link: https://www.econbiz.de/10008654305
Cover Image
Theory, practice and impact in academic marketing research
Baker, Michael John - In: Journal of customer behaviour 9 (2010) 1, pp. 5-18
Persistent link: https://www.econbiz.de/10003965728
Cover Image
Schools of thought in corporate marketing : traces and future perspectives
Kernstock, Joachim; Brexendorf, Tim Oliver - In: Contemplating corporate marketing, identity and …, (pp. 36-48). 2010
Persistent link: https://www.econbiz.de/10008658062