Critical marketing studies : logical empiricism, "critical performativity" and marketing practice
Year of publication: |
2010
|
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Authors: | Tadajewski, Mark |
Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 10.2010, 2, p. 210-222
|
Subject: | Marketingmanagement | Marketing management | Marketingtheorie | Marketing theory | Kritik | Criticism | Bibliometrie | Bibliometrics | Postmoderne | Postmodernism |
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