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The role of flextime appeal on family and work outcomes among active and non-active flextime users : a between groups and within groups analysis

Rocereto, Joseph F.; Gupta, Susan Forquer; Mosca, Joseph B. - In: Journal of business & economics research 9 (2011) 3, pp. 57-65

Persistent link: https://www.econbiz.de/10009008134

Self-concept, gender, and product type : an investigation of brand loyalty

Rocereto, Joseph F.; Mosca, Joseph B. - In: Journal of business & economics research 10 (2012) 1, pp. 25-36

Persistent link: https://www.econbiz.de/10009500638

The influence of coaching on employee perceptions of supervisor effectiveness and organizational policies

Rocereto, Joseph F.; Mosca, Joseph B.; Gupta, Susan Forquer - In: Journal of business & economics research 9 (2011) 6, pp. 15-23

Persistent link: https://www.econbiz.de/10009241431

The role of flextime appeal on family and work outcomes among active and non-active flextime users : a between groups and within groups analysis

Rocereto, Joseph F.; Gupta, Susan Forquer; Mosca, Joseph B. - In: Journal of business & economics research 9 (2011) 3, pp. 57-65

Persistent link: https://www.econbiz.de/10009887332

The influence of coaching on employee perceptions of supervisor effectiveness and organizational policies

Rocereto, Joseph F.; Mosca, Joseph B.; Gupta, Susan Forquer - In: Journal of business & economics research 9 (2011) 6, pp. 15-23

Persistent link: https://www.econbiz.de/10009887356

Self-concept, gender, and product type : an investigation of brand loyalty

Rocereto, Joseph F.; Mosca, Joseph B. - In: Journal of business & economics research 10 (2012) 1, pp. 25-36

Persistent link: https://www.econbiz.de/10009887399

The differential roles of product brand image and store brand image in retail loyalty : a self-concept image congruity perspective

Rocereto, Joseph F.; Mosca, Joseph B. - In: Journal of business & economics research 10 (2012) 2, pp. 77-95

Persistent link: https://www.econbiz.de/10009887407

Consumer self-concept and retail store loyalty: the effects of consumer self-concept on consumer attitude and shopping behavior among brand-specific and multi-brand retail stores

Rocereto, Joseph F. - 2007

Researchers have long been interested in understanding the effects of self-concept congruity constructs on marketing-related phenomenon. While studies have investigated the effects of such self-congruity constructs in a myriad of marketing settings, including brand loyalty, retail store loyalty,...

Persistent link: https://www.econbiz.de/10009451010

The role of response formats on extreme response style : a case of Likert-type vs. semantic differential scales

Rocereto, Joseph F.; Puzakova, Marina; Anderson, Rolph E.; … - In: Measurement and research methods in international marketing, (pp. 53-71). 2011

Persistent link: https://www.econbiz.de/10009377924

Better not smile at the price : the differential role of brand anthropomorphization on perceived price fairness

Kwak, Hyokjin; Puzakova, Marina; Rocereto, Joseph F. - In: Journal of marketing 79 (2015) 4, pp. 56-76

Persistent link: https://www.econbiz.de/10011304637